Content and Community Lead

Who we are

At Set, our mission is to create an internet financial system that is globally accessible, simple, and secure. We are a distributed, product oriented team obsessed with transforming the growing universe of decentralized finance (DeFi) into simple and accessible financial products. As DeFi pioneers, our decentralized, non-custodial management tools are continuously laying the groundwork for new entrants into the space. Some recent accomplishments we’re proud of:

• Grown our assets tracked to $500MM+ from over 40,000 early web3 adopters
• Launched Index Coop, the leading decentralized provider of structured products powering products such as DeFi Pulse Index, Bankless BED Index, and the Metaverse Index
• Raised a $14MM Series A, led by top-tier crypto funds including 1kx and Hashed

Set Labs created and contributes to the Set Protocol network of open source infrastructure for managing tokenized assets built on Ethereum. The network leverages the composability of public blockchains to unlock capabilities with other DeFi protocols (Uniswap, Aave, Compound) across multiple chains (Polygon, Optimism, Arbitrum) such as lending, yield farming, and more. We also build TokenSets, a gateway to access and utilize products created using Set Protocol.

We’re a remote-first company with core contributors in five countries embracing the challenges with the future of work. We collaborate through modern tooling such as Figma, Github, Google Meet, Slack, Airtable and stay aligned through weekly sprints, standups, and all hands.

We aim to empower every individual on the team with full transparency, ownership, autonomy, and clear objectives.

Your role

As our new Content and Community Lead you will join a highly technical team of 20 that puts the needs of our users first. Through your work you will significantly influence the adoption of the next wave of web3, decentralized applications to come.

Responsibilities

The main responsibilities of the Content and Community Lead will be to execute high impact content and communication campaigns to increase awareness and activation efforts and support our existing and future community of asset managers and investors to ensure the highest customer success.

The detailed tasks that are expected to be executed are the following:

Content and Social Media Management

• Multi-Channel Campaign Planning: Identify and define the best social media and content channels to execute marketing and communication campaigns based on Set ideal customer profile
• Content and Marketing Distribution: Own and develop marketing processes including content production, messaging calendars and brand/product positioning, ensuring Set is appropriately and effectively across all platforms while engaging with followers
• Content Creation: Create Set social media content based on strategic messaging, collaborating with design team
• Marketing Analytics: Set, track, analyze and report on key marketing KPIs, driving insights for Set leadership to optimize its marketing endeavors
• Growth Experiments: Ideate, develop and execute innovative growth experiments to increase acquisition and retention of Set asset managers and investors

Community Support and Management

• Process Management: Maintain Set’s customer and community support strategy and process, with support from the BD lead
• Support and Routing: Act as first line to handle community/customer support outside scope of community moderators, owning the of routing incoming requests to appropriate Set stakeholders (BD, engineering, product)
• Documentation Improvements: Constantly update and improve Set technical and user documentation based on feedback from users and new internal developments
• Moderator Management: Oversee moderators from Set’s community Discord to ensure proper moderation

Requirements

• Good understanding of blockchain technologies, the cryptocurrency market, exchanges, wallets and crypto natives
• Experience in content creation, management and community development
• Excellent verbal and written communication skills, with the ability to easily establish a dialogue
• Works effectively in a remote setting and is within 3 hours of Pacific Time (PT)

Benefits

We believe people do their best work when they are healthy and happy. At Set, we offer:

• Competitive compensation: salaries and equity
• Flexible vacation time: take time when you need it
• Comprehensive benefits: medical/dental/vision insurance
• Remote-friendly: a flexible work environment
• Work from home equipment: laptop, headphones, hardware, etc.
• Continuous learning: courses or anything else you need to level up