Token Growth Associate

About Outlier Ventures

Outlier Ventures is the largest Web 3 accelerator in the world. Founded in 2014, it works with startups at various stages of their lifecycle from pre-seed / seed (via Base Camp) to later stage about to launch (or live) token networks specializing in a New Data Economy, Infrastructure, DeFi, and what we have coined the Open Metaverse bringing together a network of 1,000’s of the world’s leading web 3 founders, protocols, VCs to mentor, and invest in start-ups.

About the role

Outlier Ventures is seeking a Token Growth Associate to help its growing portfolio of Web3 startups with their token launches, growth strategies and community building. You will oversee the end-to-end execution of growth and community initiatives, cooperating with other in-house specialists and a large network of partners.

As part of the Token Economies team, you will build on the several years of experience Outlier has developed in token design and token engineering, catering to the nuances of a given project and evolving research in designing of complex token systems.

Key Responsibilities:

• Develop and implement innovative growth strategies that resonate with web3 communities, driving increased engagement, follower growth, and brand visibility across portfolio companies
• Advise portfolio companies on crypto native growth tactics to attract and retain platform users effectively
• Continuously explore new channels with creative approaches and innovative ideas for experimentation and optimization
• Collaborate with portfolio business development and marketing to develop initiatives for expanding the existing community with a focus on the visible community (Twitter, Discord, Telegram, Warpcast)
• Assist in creating content short-form (blog posts, social content, emails, memes) and long-form (in-depth blog posts, guides, and tutorials) that effectively communicates products to build awareness and demand
• Manage relationships with KOLs as well as crypto native and legacy media outlets
• Develop and execute comprehensive marketing strategies: strategize activities, shape token economics, establish KPIs, and supervise their execution.
• Ability to co-organize and facilitate AMA sessions in collaboration with partners, helping to Prepare topics, schedule sessions, coordinate speakers
• Create intuitive program materials to help the portfolio companies understand nuanced elements of Web 3 culture and enhance social and community presence and performance

We are a close-knit, highly collaborative team and we are looking for someone who:

• Has an excellent understanding of blockchain technology, crypto culture and memes
• Has a strong understanding DeFi, NFTs and the variety of existing token standards, models and distribution mechanisms
• Advanced knowledge of points, loyalty and gamification mechanisms deployed by blue chip protocols
• Ability to analyze and dissent market trends and movements to inform effective communication and narrative development strategies
• Excellent understanding of social media platforms, trends, and analytics, with a specific focus on the web3 and blockchain community
• Proficiency in performance marketing, conversion optimization, and online customer acquisition strategies.
• Previous experience in initiating and expanding a social media presence and community from scratch.

Perks & Package

• Our head office is located in central London, however, we have a flexible working environment
• Opportunity to invest directly in projects
• Private medical insurance
• Discretionary bonus scheme
• 25 days holiday per year (plus bank holidays)
• Cycle to work scheme and more!