Director of Protocol Sales

About The Tie

The Tie is the leading provider of information services for digital assets. We help protocols, institutions, and enterprises better understand, engage with, and participate in crypto markets.

Our protocol-focused products include:

• Corporate Access – One of our fastest-growing businesses, connecting protocols with institutional investors through four annual flagship events and direct connectivity opportunities.
• Data Integrations & IR Dashboards – Bespoke dashboards in The Tie Terminal and on public websites (e.g. Frosty Metrics) that enable protocols to showcase growth, highlight trajectory, and communicate effectively with institutions and their communities.
• Labs - Our data-driven accelerator, helping protocols leverage institutional-grade data for smarter strategy, BD, and marketing.
• Conference Sponsorships – Premium sponsorship opportunities at The Tie’s four private, institutional-only conferences.

Role Overview

We’re seeking a Director of Protocol Sales to help build commercial relationships with leading token issuers, foundations, and ecosystems. This role is all about helping protocols tell their story to institutions using data and then connect directly with investors through Corporate Access.

You’ll be responsible for selling across Corporate Access, data integrations/IR dashboards, Labs, and conference sponsorships. Success means building a pipeline, developing deep relationships with protocol leadership, and closing deals that help protocols optimize their institutional go-to-market strategy—whether that’s growing TVL, building credibility with allocators, or navigating tokenization trends.

This role reports directly to the SVP of Sales and is core to scaling The Tie’s protocol-facing business.

Key Responsibilities

• Drive Sales & Pipeline: Source, prospect, and close business across Corporate Access, dashboards, Labs, and sponsorships.
• Institutional Storytelling: Help protocols translate on-chain metrics, growth, and adoption into narratives that resonate with different institutional client types (hedge funds, asset managers, venture firms, trading platforms).
• Protocol Partnerships: Serve as a trusted commercial partner for foundation and ecosystem leadership teams.
• Cross-Functional Execution: Collaborate with marketing, product, and events teams to ensure seamless delivery and long-term client success.
• Market Knowledge: Stay ahead of institutional crypto trends (tokenization, liquidity, staking, governance) and position The Tie as the essential bridge between protocols and allocators.
• Event Representation: Represent The Tie at industry events and host direct interactions between protocols and institutions.

Requirements

• 6–10+ years in sales, partnerships, or BD, ideally with experience across both crypto-native teams (protocols, exchanges, data providers) and institutional finance (asset managers, hedge funds, VCs, trading firms).
• Deep understanding of how different institutional client types evaluate protocols—and how protocols can optimize go-to-market with each.
• Strong ability to prospect, pitch, and close complex commercial agreements with protocol leadership.
• Demonstrated knowledge of token economics, liquidity, and institutional crypto market structure.
• Strong relationship-builder with credibility across both crypto-native and institutional audiences.
• Entrepreneurial self-starter with a passion for digital assets and data.

Benefits

• Competitive compensation (salary, commission, and options)
• Flexible paid time off
• Flexible working hours
• A fast-paced and exciting work environment
• Strong teamwork-driven culture

The Tie Inc is an equal opportunity employer.