Product General Manager (Lead)

We are seeking a visionary, growth-driven, customer-obsessed Product General Manager (Lead) to own the core Lolli product stack and experience. Your mission is to make earning Bitcoin as easy and delightful as discovering a great deal, while driving the product’s commercial success and maximizing its long-term enterprise value. This role is for a product leader who excels at blending the psychology of consumer shopping with the revolutionary potential of Bitcoin, driving user adoption, deepening engagement, and fueling profitable growth. You will act as the CEO of your product line.

Product General Manager (Lead)

We are seeking a visionary, growth-driven, customer-obsessed Product General Manager (Lead) to own the core Lolli product stack and experience. Your mission is to make earning Bitcoin as easy and delightful as discovering a great deal, while driving the product’s commercial success and maximizing its long-term enterprise value. This role is for a product leader who excels at blending the psychology of consumer shopping with the revolutionary potential of Bitcoin, driving user adoption, deepening engagement, and fueling profitable growth. You will act as the CEO of your product line.

Company Overview

Lolli is a leading rewards company that lets people earn Bitcoin when they shop online and in-store at over 25,000 partner merchants. Lolli is at the forefront of the BitcoinFi (BTCFi) ecosystem, bringing mainstream adoption to the world’s most secure and decentralized asset. Thesis* is a fast growing, venture-backed studio with a mission to make Bitcoin accessible to everyone.

Day to day responsibilities

Own the Core Product Experience & Business Performance**

• An operator with a P&L and growth mindset. Deeply understands the unit economics, revenue streams, cost structure, and profitability drivers of the Lolli product. Develop and own the financial projections and business model for the core product line, aligning product decisions with commercial goals.
• Product Vision & Roadmap: Own the vision and strategic roadmap for the core product across mobile and integrated platforms. You will ruthlessly prioritize initiatives to ensure we are always focused on the highest impact work that delivers both user value and substantial business return.
• User Journey: Architect the end-to-end shopper journey. You will partner with UX/UI to design elegant, intuitive, and frictionless experiences from merchant discovery to reward redemption that delight users and build lasting trust.
• Technical Product Management: Translate user needs into detailed product specifications and user stories. You’ll partner closely with engineering to manage the backlog, navigate technical trade offs, and take ownership of shipping on-time, high quality, impactful features.

Drive Growth / Expansion & Market Strategy

• Product Growth Roadmap: You will own and execute the product roadmap focused on high velocity user growth and strategic market expansion. This involves prioritizing initiatives designed to accelerate user acquisition, boost activation rates, and build powerful, data validated retention loops.
• Cross-Functional GTM Leadership: Work hand-in-hand with Sales, Marketing, and Finance to develop and execute integrated go-to-market strategies. Ensure the product, commercial, and operational teams are perfectly aligned to hit revenue targets and maximize market penetration.
• Data-Informed Expansion: Define and relentlessly analyze the Key Performance Indicators (KPIs) for growth and profitability. You’ll lead the charge on A/B testing, user segmentation, and funnel analysis to identify and scale our most effective growth channels and referral mechanics with analytical rigor.
• New Frontiers: Conduct continuous market and competitive analysis to uncover and validate opportunities for expansion. You will be the expert on emerging trends in rewards, fintech, and Web3, identifying new user segments, potential international markets, and innovative product offerings to inform Lolli strategy and new opportunities.
• User’s Voice for Growth: Leverage quantitative / qualitative insights from the user community to form and test new growth ideas. You’ll translate user feedback and pain points directly into actionable product strategies that resonate with both our core audience and future customers.

Required Qualifications

• Proven experience as a Product General Manager, Product Lead, or Director of Product, with a strong portfolio of consumer-facing products and built-in growth loops.
• Demonstrated ability to use data to drive key insights and prioritization in product development cycles. Comfort translating complex data into clear, persuasive business cases.
• Exceptional business acumen with demonstrated experience in financial modeling, P&L management for growth and scale stage product.
• Demonstrated experience in technical project management in cross-functional teams, including working with engineers and managing product backlogs.
• Working knowledge of the rewards and affiliate marketing ecosystem, including competitor strategies, monetization models, and user engagement mechanics.
• Strong understanding of the broader crypto market, including BitcoinFi protocols, competitor offerings, and current industry trends.

Benefits

We work in a fun, fast-paced environment that operates by collaborating both remotely and in person when we can. The offered salary range $120,000 - $165,000 per year represents base cash compensation only and is exclusive of any equity, tokens or bonuses. The specific compensation will be determined by the candidate’s experience and alignment with company goals.

Our Cultural Tenets

• We Believe in Freedom and Autonomy
• We Have Inquisitive Minds
• We Are Obsessed with Communication
• We Are Proudly Offbeat
• We Care About Each Other
• We Are Driven

Equal Opportunity Statement

Thesis is committed to building a diverse and inclusive team. We welcome applications from candidates of all backgrounds and do not discriminate based on race, religion, national origin, gender, sexual orientation, age, veteran status, or disability status.