Marketing Manager

About Zapper

Zapper is a dashboard for Decentralized Finance (DeFi) and NFTs. Our mission is to make web3 accessible and easy to use. We aim to improve the decentralized economy by helping creators and developers grow their communities and by opening doors for newcomers whose perspectives will enhance and accelerate the transition to web3.

At Zapper, we are optimistic about our decentralized future. We prioritize safety and create opportunities for all to join us in building towards this vision.

It is an exciting time to work at Zapper. Our platform has over 1M active monthly users and we recently exceeded $13 billion in total transaction volume. In May 2021, we announced our $15 million Series A round, and we are growing our team to advance a number of ambitious projects.

About the Role

As Marketing Manager you will own the creation and execution of our marketing and communications strategy to help explain Zapper to our community of users, builders and web3 protocols.

We are looking for a strategic marketing mind who is excited to break down the complexity of web3 and make it accessible and fun for a broad, global audience. You will balance high-level strategy and goal setting with end-to-end execution including managing owned and earned channels, campaign and asset creation, budgets, product positioning and the work of external agencies.

Zapper is a highly collaborative environment. The role will partner closely with our Community Wizards and Content Strategists to ensure that users enjoy a seamless experience as they learn about web3 and journey deeper down the rabbit hole.

Protocols and web3 builders are important Zapper stakeholders and so an interest in ecosystem building and developer communications would be a big value add.

Employment Equity

We strive to build a team that is welcoming and diverse, representing a wide variety of perspectives and backgrounds. That is why we are committed to providing all current and prospective team members with equitable opportunities regardless of gender, ethnicity, nationality, sexual orientation, religion, age, and physical ability.

We want to provide a barrier-free hiring process. If you require accommodation while completing your application or during the interview process, please do not hesitate to let us know through our hiring contact.

Responsibilities

• Own the creation and execution of Zapper’s marketing and communications strategy across our audiences of users, builders and web3 protocols.
• Plan and implement multi-channel campaigns that leverage community forums, app stores, social media platforms, Zapper websites, partnerships, and referrals.
• Collaborate with Product, Growth, Community and Content teams to optimise product positioning and communications.
• Own and develop marketing processes including content production, analytics, attribution, messaging calendars, and brand and product positioning.

Qualifications

Minimum:

• 5+ years experience in product, brand or ecosystem marketing at a consumer tech company.

The following will make you stand out as a candidate:

• Proven experience of managing the full marketing lifecycle, setting goals and optimizing performance.
• Passion for educating users about new products and emerging technologies.
• A strong track record working in collaborative environments, wearing many hats and effectively managing across teams and functions.
• Fluency with web3, DeFi, NFTs, and Ethereum concepts and technology.