Social Media Manager

About You:

• Your attitude is more important to us than anything else, as the right person will be able to quickly learn and adapt to any skill gaps.
• You must be a team player, with a willingness to share with and learn from others.
• Being a remote team, collaborative working styles are crucial to empower and grow each individual member.
• We are seeking a ‘doer’ that thrives in an environment of growth, and enjoys direct exposure to a wide range of tasks.
• At YSL.IO, we hold respect for our peers very highly and there is no such thing as a bad idea.
• We encourage you to think differently, be brave and strive to always raise the bar.

Skills & Qualifications:

1. Demonstrable experience (minimum 2 years) in delivering high-quality marketing solutions with positive, measurable results with a key focus on social media management;
2. Exceptional knowledge and proven results in content creation, working across various social platforms, including but not limited to, Twitter, Facebook, Instagram, TikTok, Youtube and LinkedIn;
3. Creative thinker and able to develop contemporary marketing content with basic/working knowledge of Adobe Photoshop and After Effects;
4. Strong interpersonal and collaboration skills to liaise with marketing partners and support our team with premium digital outcomes;
5. Understanding of brand strategy and how to translate brand objectives across digital execution, and genuine enthusiasm and respect for content creation and the role it plays.
6. Excellent verbal communication and customer service experience is essential: there’s will be plenty of telegram messages from the community, zoom meetings and emails;
7. Ability to work independently (we’re a startup after all) and manage multiple campaigns simultaneously with effective time management to meet deadlines.

Your Responsibilities:

1. Produce content calendars and maintain an engaging content schedule across all social media channels.
2. Monitor emerging trends and work with the marketing team to develop & execute a content marketing strategy;
3. Work collaboratively and effectively with the marketing team to co-create and optimize social media content to use across social channels that are in line with our overall content strategy;
4. Support the marketing lead on day-to-day campaigns and create contemporary content and visuals with the help of our in-house graphic designer.
5. Engage with the brand’s social media communities by responding to comments, reviews, and direct messages across all digital touchpoints;
6. Leverage social media tools to analyse data and form insights to assist with ongoing social media strategy development and optimisation.
7. Provide reporting and insights on campaign performance, and forecast strategies across all accounts using data and insights;
8. Explore new digital marketing opportunities and work alongside the marketing team to develop and implement innovative end-to-end digital marketing campaigns;
9. Stay on top of emerging and trending topics/trends in the DeFi and yield farming space, identifying opportunities and informing on new ways to connect with our community of users.

Benefits:

• Competitive salary for the right candidate.
• Flexible working hours and start-up culture.