User Acquisition Manager

Yellow is building a global organization of brilliant minds looking to make a significant impact on the future of our world by advancing and adopting blockchain technology.

To achieve our ambitious goals, we’re seeking a creative User Acquisition Manager to help us grow our product reach and bring the next big thing in the blockchain space.

Your mission at Yellow:

• Create and execute a strategy to drive signups/registrations and traffic for Yellow products and communities.
• Drive day-to-day engagement and acquisition operations mindful of the long-term strategy.
• Coordinate with marketing and product teams to drive growth and to ensure campaigns are in alignment with brand positioning and goals.
• Understand our user’s needs and effectively translate messaging to engage and acquire new users through a variety of channels.
• Inspire, collaborate, and propel external partners to influence and promote across external channels.
• Manage paid channels and paid spending to drive conversions and reduce CPA.
• Optimize target page conversions and activation conversions.
• Prepare insightful analyses of campaign effectiveness, including segmentation, creative targeting, and cohort analysis.
• Develop, deploy, analyze, and disseminate comprehensive reporting.

Qualifications and Special Requirements:

• Proven cases on the crypto market (tokens/exchanges/web3/crypto fintech).
• At least 2 years of experience in user acquisition, preferably in performance marketing.
• Writing proficiency, communication skills, and ability to understand the target user’s needs, challenges, and motivations.
• English at the Upper-Intermediate level or above.
• Experience in data analysis and data visualization.

About us

Who we are:

Yellow is a global ecosystem of blockchain products & services, powered by Openware, for Web3 Internet of Finance, providing startup seed funding, mentorship, advisory, data analytics, market making, and fintech software solutions. Yellow also includes developer tools, services, and education programs worldwide for blockchain infrastructure developers and crypto brokerage businesses.

Our vision:

Is to become the world’s leading brand in blockchain technology.

Our mission:

To enable a safe, transparent, and universally accessible financial ecosystem.

Our values:

Decentralized, we believe in values of collaboration, trust, transparency, inclusiveness, equality, and freedom; сonsistent, our motives are valid across the board: scale, we are creating a global and safe crypto ecosystem that contains the whole crypto chains.

Closing Statements:

At Yellow, we are looking for enthusiastic individuals dedicated to what they believe in, with strategic minds, a creative approach to work, and a deep interest in the crypto industry. If it sounds like you and you think you’ve got the expertise, commitment, and passion for joining the world’s fastest-growing brand in the blockchain technology space, send your resume to us!