Lifecycle Marketing & Community Assistant

About the Role

We’re looking for a proactive and digitally-savvy Lifestyle Marketing & Community Assistant to help us grow and engage our user base through innovative community engagement and retention campaigns. This is a hybrid role that blends online engagement growth, data-driven decision-making, and marketing execution. If you’re passionate about crypto, online communities, marketing and customer experience - we want to hear from you!

Key Responsibilities

• Serve as the primary moderator across Discord, Reddit, and other community platforms - initiating discussions, responding to user queries, and building strong, inclusive communities.
• Plan and implement online engagement strategies to improve user retention, satisfaction, and loyalty.
• Support creation and delivery of email, push, and in-app campaigns that reflect user needs and preferences.
• Monitor campaign performance and community feedback, identifying insights to improve customer experience.
• Collaborate with internal teams including Product, Marketing, and Support to ensure consistent communication.
• Stay current with Web3 and crypto trends, identifying opportunities for innovative community and retention strategies.
• Represent the voice of the customer internally and ensure feedback loops are active and productive.
• Adapt to changing market needs and take ownership of ad hoc projects with a positive, can-do mindset.

What We’re Looking For

We recognise that great candidates come from diverse backgrounds. If you meet most of the requirements below and are excited about the opportunity, we encourage you to apply.

Essential

• 1–2 years’ experience in community management, customer engagement, or email/retention marketing.
• Hands-on experience with Discord and Reddit.
• Excellent written and verbal communication skills with a customer-first mindset.
• Analytical approach to interpreting user data and identifying engagement trends.
• Highly organised, with the ability to manage multiple priorities.
• Strong interpersonal skills and the ability to work cross-functionally.
• Demonstrated curiosity and desire to grow professionally.

Desirable

• Experience in the crypto/Web3 or FinTech industry (personally or professionally).
• Familiarity with email marketing tools like Braze, Mailchimp, or HubSpot.
• Exposure to customer analytics tools such as Amplitude or Google Analytics.
• Background in content creation for community engagement (posts, polls, copy).
• Experience in a startup or remote-first environment.
• Degree or certifications in Marketing, Communications, or related fields.

Wirex Behaviours

• Collaborative and generous with knowledge sharing.
• Contributes to a positive, respectful team environment.
• Takes ownership and initiative to drive innovation.
• Sets high standards for self and others.
• Celebrates team success and supports peers.
• Curious, adaptable, and growth-minded.

What You’ll Get

• Enhanced holiday + Public Holidays
• Your birthday and service anniversary as additional paid leave
• Private Medical Insurance
• Paid Charity Day to support causes important to you
• Flexible working hours and remote working
• Annual training and development allowance
• Career progression opportunities within a fast-paced FinTech environment

Benefits will vary slightly based on the location you are hired in – we ask all candidates to keep this in mind.

About us

We’re Wirex and we’re not like anyone else. Why? Because we always do things our way, before anyone else does them – like creating the first ever debit card that lets you pay with crypto, making it easier for ordinary people to access DeFi-powered savings and setting up the world’s first cryptocurrency rewards scheme.

Our vision is a world in which everyone can enjoy the benefits of digital currency – everything from the power to send money around the world near-instantly without breaking the bank to buying, storing and exchanging 40+ top tokens on a secure, easy-to-use platform at some of the best rates in the industry.

We must be doing something right, because more than 6 million people across 130 countries are helping to change the world by using Wirex.

What next

If you have the experience and the knowledge to be successful in this role, get in touch, and let’s discuss this exciting next step in your career.