CRM Marketing Manager

ABOUT US

We’re Wirex and we’re not like anyone else. Why? Because we always do things our way, before anyone else does them – like creating the first ever debit card that lets you pay with crypto, making it easier for ordinary people to access DeFi-powered savings and setting up the world’s first cryptocurrency rewards scheme.

Our vision is a world in which everyone can enjoy the benefits of digital currency – everything from the power to send money around the world near-instantly without breaking the bank to buying, storing and exchanging 40+ top tokens on a secure, easy-to-use platform at some of the best rates in the industry.

We must be doing something right, because more than 6 million people across 130 countries are helping to change the world by using Wirex.

Are you part of the digital money movement? Do you want to change the way people think about money, forever? If your skills fit our vision and you want to join a company that’s really going places.

Overall role purpose

We are seeking an experienced and customer-obsessed CRM Marketing Manager to lead lifecycle marketing efforts for Wirex Private. This role will be pivotal in designing and executing sophisticated acquisition and retention strategies for our most valued users. With a split focus of 30% acquisition (Wirex Retail and selected external channels) and 70% retention (automation, upscaling, loyalty), the CRM Manager will help deliver a world-class, tailored experience.

Reporting to the Activation & Retention Lead, you will work cross-functionally with Product, Data, Content, and Customer Support teams and act as the internal champion of our high net worth (HNW) customers. Expertise in Braze or any other industry-leading CRM tool, deep crypto knowledge, and a data-first approach are essential.

Key responsibilities of the role

• Own the CRM strategy and roadmap for Wirex Private, across acquisition, onboarding, engagement, retention, and reactivation.
• Build and optimise lifecycle programs and user journeys using Braze.
• Develop segmentation and personalization strategies tailored to HNW user needs.
• Create performance-driven email, push, and in-app messaging campaigns.
• Collaborate with the Acquisition, Brand & Engagement, Activation & Retention and Data teams to support Private user acquisition and onboarding.
• Monitor KPIs such as activation rate, user retention, LTV, and feature engagement.
• Regularly test, analyse, and iterate campaigns to continuously improve impact and scale.
• Liaise with the Product and Support teams to ensure consistent messaging and seamless user experiences across touchpoints.
• Stay updated on crypto/Web3 market trends and competitor activity relevant to HNW user engagement.
• Provide assistance to the Activation & Retention Lead with ongoing projects and any ad hoc requests
• Other duties as assigned

Experience/skills required

• Minimum 4 years of CRM or lifecycle marketing experience, ideally within fintech, crypto, or HNWI-focused services.
• Strong working knowledge of Braze or equivalent CRM platforms.
• Proven track record in building automated user journeys and managing customer segmentation strategies.
• Strong understanding of the crypto industry and interest in wealth management/financial products.
• Hands-on experience with A/B testing, cohort analysis, and CRM performance metrics.
• Exceptional communication skills and stakeholder management abilities.
• Strategic thinker with a proactive mindset and data-driven approach.
• Ability to work independently and thrive in a fast-paced, remote-first environment.

Wirex behaviours required for the position

• Ability to promote collaboration and sharing
• Contributes to creating a positive environment
• Passionate about their area of expertise
• Takes initiative, and creates a drives innovations for our customers
• Establishes high personal goals
• Works towards collective success
• Inspires and supports others to succeed

Benefits

• Enhanced annual leave + Public Holidays
• Birthday and Service Anniversary days off each year
• Paid Charity Day
• Flexible working hours
• Remote working
• Annual Training Allowance
• Additional Wirex product incentives
• Extensive opportunity to grow your career and professional development at an innovative FinTech