VP of Marketing

Wificoin empowers the $2T telco market to move onto the blockchain, with an open, and efficient network for all. We are building a network that enables any party to become a provider of connectivity (and even financial services), bringing blockchain benefits to existing telcos but also opening the world up for new methods of providing connectivity - mesh networks, peer to peer, etc, pushing the economic benefits back to the participants. Our goal is to build the last singular network for the planet, accessible to anyone and owned by everyone.

Company Audience:

• Telcos are increasingly required to compete with banks on financial services
• Billions of end-users struggling with multiple expensive accounts and hard-to-access crypto and blockchain-based financial services
• Connectivity hubs like airlines, cruise ships, local hot spots, in need of ancillary revenues and looking to improve user experience and loyalty
• Blockchain community, looking for ’legos’ - product functionality - that can easily be integrated into existing products and services. Blockchain projects can both bring users to their network, as well as bringing functionality that can be unlocked for the users of their network

Position:

A VP of Marketing would bring a level of organization, advocacy, and strategy to our clients’ marketing Org to support its continued evolution as a core node within the organization. They’ll focus their time on both helping level-up and improve the function of the marketing team’s various functions – Product Marketing, Marketing Strategy, Demand Generation, and MarkCom– as well as providing transparency and communication channels to the rest of the company to interface with marketing.

Recent experience marketing leadership for a mobile app in the following industries required: D2C for crypto currency, wifi, blockchain, Neo banking or FinTech.

Requirements:

• 10+ years of D2C mobile application marketing leadership experience at tech startups with multiple of audiences, in particular deep expertise with supporting both consumer and enterprise sales processes
• Deeply integrated in UX for a mobile app and a proven record in user acquisition and monetization
• Creating a marketing strategy and plans for multiple D2C mobile app products under one brand, set current and long-term goals for internal teams
• Designing, planning and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness
• Recent experience marketing leadership for a mobile app in the following industries required: D2C for crypto currency, wifi, blockchain, Neo banking or FinTech.
• Building brand awareness and generating innovative ideas to promote the overall brand and a suite of products that intersect fintech, telecom, mobile, and consumerization of enterprise
• Defining the strategy for how the brand can be positioned as a leader across our different audiences
• Creating content strategies based on the business objectives, category focus, and audience segments through all channels (online/offline/social)
• Designing and coordinating promotional campaigns, PR, and other marketing efforts across channels (digital, press etc.)
• Managing external PR partners and agencies, leveraging their networks while keeping costs in check and building independent relationships with top industry journalists
• Managing and reviewing the marketing budget
• Keeping updated on market trends & competitor strategies
• Prepare regular reports and presentations on marketing metrics for the CEO
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Forecast hiring needs for the Marketing department
• Participate in the quarterly and annual planning of the company’s objectives

Company Values:

Thinking in possibilities: Our client realizes that most in the world see the world in terms of everything that is not possible. They believe the future is made by those who look at what is possible. Seeing a path of what is possible through all that is not possible requires intellectual curiosity, dedication, and diligence. They are big thinkers and believers but also pragmatists focused on relentless execution.

Integrity of word, thought, and action: Integrity is in what is behind our clients’ words, thoughts, and actions. They help themselves and others to stay close to why they do things, so they can align, together, for the highest purpose.

Diversity of perspectives: A good discussion is one that at the end, has all participants feel that the other participants understood them, even if they have different ideas. This requires trust, vulnerability, and compassion. Our client believes organizations, where people can truly co-create, will thrive and excel.

Winning with purpose: They are mission-first and realize that winning is a requirement to achieve lasting change that benefits all of humanity. Even though they love to compete for good, we know winning itself is not the same as success, it’s needed to succeed.

Ownership is key: When they own their successes and failures, their best qualities, and flaws, they can truly work in a team, as a team. Ownership unlocks greatness as a team because it enables them to support and be supported.

The excellence of being: Excellence is an expression of being, of what they want for themselves and others. It is passion turned into action. Our client shares a desire to learn and excel while being comfortable with failing. Excellence comes out when they’re courageously open about what they desire for this world.

Unity in consciousness: They/you understand that they are all one. They are all working towards moving humanity forward in their own unique ways. Our client firmly believes that there is infinitely more that unites them than that separates them. Their work is to bring that out in the world.

Benefits:

• Competitive salary with generous token options plan
• Unlimited PTO and flexible remote options
• Company Paid Medical, Dental, Vision Benefits
• 401k with 100% match up to 4%
• WFH benefits
• Annual Professional Development Budget
• Monthly Commuter Budget
• Contribution to Lifetime, ClassPass, etc
• Therapy and Personal Coaching support