Senior Product Marketing Manager

About Web3M:

Web3M is redefining Web3 marketing with on-chain targeting, AI-powered analytics, and data-driven growth. Our platform helps crypto projects, DeFi platforms, and NFT ecosystems identify high-value users and run ultra-precise campaigns.

We work with top Web3 projects, enhancing community engagement, conversion rates, and retention through advanced data strategies.

The Role:

As Senior Product Marketing Manager, you will shape product positioning, drive GTM execution, optimize adoption, and support sales. You’ll work closely with product, sales, UI/UX, and marketing teams to create compelling narratives that resonate with Web3 companies.

Key Responsibilities:

• Product Messaging & GTM – Define clear positioning, craft compelling storytelling, and lead product launches.
• Sales Enablement & Content – Create pitch decks, whitepapers, webinars, and case studies to drive adoption.
• Growth & Engagement – Optimize SEO, ASO, community engagement, and retention strategies.
• Market Research – Stay ahead of Web3 trends and competitors, refining messaging and strategy.
• UI/UX Collaboration – Actively participate in building personas, defining use cases, and aligning user experience with product messaging.
• Product Roadmaps – Develop and execute marketing plans and roadmaps that support product evolution and adoption.

What You Bring:

• 5+ years in product marketing (B2B, SaaS, Web3, AI, or fintech).
• Experience launching and scaling products from 0 to 1.
• Hands-on experience in UI/UX collaboration, helping define personas and use cases.
• Proven ability to write and execute product marketing plans and roadmaps.
• Strong storytelling, content creation, and GTM execution skills.
• Analytical mindset with expertise in SEO, analytics, and conversion tracking.
• Collaboration with sales, product, and UI/UX teams.
• Familiarity with blockchain, crypto, or DeFi (a plus).

Why Join Web3M?

• Shape the future of Web3 marketing
• Make an impact in a fast-growing industry
• Work in an agile, high-growth environment
• Flexible remote work
• Competitive salary & career growth opportunities