Social Media Specialist

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Unifi Protocol is seeking a Social Media Specialist to assist in growing our community and social media presence. We are a very passionate start-up and have been operating in the blockchain space for the past 3 years. We currently operate DeFi exchanges, staking nodes, and DAO governance on over 5 different blockchains. We also have various other applications/initiatives in our development pipeline. The ideal candidate will demonstrate expertise in using and creating content for various social media platforms. The ideal candidate will also be passionate about social media, cryptocurrencies, and emerging technologies. During the initial onboarding period, the candidate will be working closely with our CEO and Operations team to develop and outline the role further.

A successful candidate will have extensive knowledge of social media strategies, and the ability to identify new directions we should pursue. A successful candidate will have hands-on experience with various social media platforms (Twitter, Reddit, Telegram, Discord, YouTube, etc.). The candidate will be able to turn creative ideas into effective and engaging social media content and campaigns. The expertise of this candidate should directly generate interest and awareness in our platform. This role will be accountable to be on brand, and professional.

Social Media Specialist Responsibilities:

  • Establish positioning, identify target audiences, and develop social media plans with specific objectives across different channels and segments.
  • Carry our plan through daily content publishing (text, photos, gifs, videos) to drive community engagement.
  • Coordinate various marketing strategies collaboratively and effectively within our organization.
  • Coordinate with Marketing team members such as our Graphic Designer, Videographer, Marketing coordinator, etc.
  • Build relationships with our community through strong social media presence. This includes responding to comments and direct messages.
  • Develops relationships with peers in partner organizations to facilitate joint social media campaigns.
  • Leverage social media analytics to form future social media strategies
  • Build content calendars and maintain an engaging content schedule across all social media channels.
  • Stay informed of marketing strategies and trends.

Requirements:

  • Exceptional analytical and problem-solving skills.
  • A self-starting attitude will be key for success in this role.
  • The ability to pivot is key, our industry changes quickly, which requires our operations and approaches to change quickly as well.
  • Basic Adobe Photoshop and graphic design skills, we currently have a PT graphic designer.
  • Experience and knowledge with blockchains and Decentralized Finance is a huge plus.
  • At least two years of demonstrated experience in a social media driven role
  • Extensive knowledge of marketing strategies, channels, and branding.
  • Exceptional communication, and collaboration skills (this is crucial in our remote environment).
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