Marketing Manager

Unifi Protocol is seeking a Marketing Manager to help define and execute on a marketing strategy tailored to our business. The ideal candidate will have experience managing and building marketing teams while overseeing ongoing campaigns and marketing initiatives.

Being able to pivot based on our product development will be crucial to being successful in this role. The Marketing Manager should have an interest in blockchain technologies and understanding of the marketing needs to sustain a blockchain community. Ideally, the candidate will have previous experience with startups or building out Marketing Departments.

During the initial onboarding period, the candidate will be working closely with our CEO and Operations/Marketing teams to develop a clear understanding of the Unifi mission and our company goals going forward.

About Unifi:

We are a passionate start-up and have been operating in the crypto/blockchain space for the past three years. We currently operate DeFi (cryptocurrency decentralized finance) exchanges, staking nodes, and DAO governance on over seven different blockchains. Our company is dedicated to the ongoing development of DeFi and Web3 solutions to benefit our growing community.

Responsibilities:

• Identify target audiences, refine our brand identity, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing campaigns from start to finish, utilizing internal support and driving collaboration.
• Establish budget guidelines and maintain vendor relationships
• Manage the assignment and delivery of projects and tasks assigned through Asana; ensure the marketing team is trained effectively on the use of the project management system.
• Experiment regularly with a variety of organic and paid acquisition channels
• Create relationships with strategic partners and vendors to promote the Unifi brand and products.
• Monitor analytics across multiple platforms to extract data for future campaigns. Recommend and implement new approaches based on extracted data points.

@@ Requirements:

• 5 years of experience working in Marketing roles of increasing complexity
• 2 years of experience managing direct reports and overseeing project delivery
• Bachelor’s degree in marketing, finance, business administration, or similar.
• Extensive knowledge of marketing strategies, channels, and branding.
• Exceptional analytical and problem-solving skills.
• Exceptional leadership, communication, and collaboration skills.