Marketing Manager

About Twinstake

Twinstake is a non-custodial institutional grade staking as a service provider. Twinstake operates validators across a wide range of Proof-of-Stake protocols and allows institutional clients to delegate their assets using their preferred custodians. In addition to market-leading staking rewards performance, Twinstake also provides clients with superior analytics, reporting and insights.

Twinstake’s differentiation is based on:

• Institutional grade security and compliance (e.g., permissioned validators)
• Superior transparency and analytics, including dashboard and reporting
• Processes designed with institutional workflow in mind

About the role

We are seeking a motivated and ambitious Marketing Manager to join our growing team. You will play a key role in creating and managing marketing collateral, supporting client enablement initiatives, and driving distribution across multiple channels. This role will focus heavily on hands-on execution through a variety of initiatives, supporting the Head of Product and collaborating across functions. Your work will focus on engaging institutional clients through tailored materials, content updates, and regular outreach via social media, newsletters, and other channels.

This role requires a versatile and generalist marketeer with a hands-on approach, capable of working independently in a fast-paced environment. You will need to be highly creative, data-driven, and passionate about the future of digital assets and its impact on the traditional industries.

This is an exciting and high potential opportunity for a hands-on individual who can manage operational tasks in a fast-paced environment, someone who has a strong interest in digital assets and is looking to gain wider experience in institutional sales within a very dynamic web3/crypto space.

What you will contribute:

• Product Collateral Development: Create product one-pagers, user guides, and tailored content for various client types, ensuring that materials effectively communicate value and align with brand standards
• Enablement Support: Prepare and lead enablement sessions, developing resources that empower internal teams and ensure alignment on product positioning
• Content Management: Manage website content updates, collaborating on improvements that highlight the company’s value proposition and provide clients with accessible resources
• Content Distribution: Develop and distribute newsletters, announcements, thought leadership articles, and other collateral across social media, email, and other channels
• Event & Webinar Support: Assist in planning and executing webinars, conferences, and other events, including developing supporting materials and promoting events to maximize reach and engagement
• Performance Monitoring: Track and report on content performance, analysing engagement metrics to refine future outreach strategies

What you bring:

• Substantial experience of executing product marketing activities in a similar role
• Strong understanding of crypto/blockchain and ideally staking
• Strong understanding of the requirements and nuances of institutional client types with experience crafting marketing campaigns and collateral to them
• A degree in Marketing, Communications or a related field would be a plus
• Strong content creation and distribution experience, familiarity with social media platforms, and basic website management (CMS) skills
• Excellent communication and interpersonal skills
• Ability to manage multiple projects simultaneously and meet deadlines
• Proficiency in using marketing software and tools
• Ability to perform individually and as part of a high performing team
• High energy, you are passionate and you enjoy being challenged
• Self-motivated with a proactive approach to identifying and pursuing opportunities for brand awareness and promotion
• Prior exposure of working in a start-up environment or have a passion to work in a fast-paced, dynamic environment

What we offer:

• Opportunity to shape and lead the marketing function in a high-growth, institutional blockchain company
• Competitive compensation and benefits package
• Collaborative, global team environment with a flexible approach to working
• Exposure to innovative technologies in web3 and blockchain technology
• Flexible hybrid working