Marketing Manager - 6-month Contract

The Marketing Manager is responsible for coordinating and creating comprehensive marketing campaigns across various channels, including social media, newsletters, and public relations (PR). Your primary objective will be to support the launch of brands on The Fabricant platform by generating website traffic and increasing the likelihood of conversion into sales.

Note: This is a 6-month contract starting in early December. We are looking for candidates based in The Netherlands only as there will be an expectation that they come to the office a minimum of 1-2 days a week.

Responsibilities:

Campaign Coordination:

• Collaborate closely with the Chief Marketing Officer (CMO), Graphic Designer, and Analyst to develop and execute successful marketing campaigns that effectively promote both Brand Partners and the platform.
• Take ownership of campaign timelines, ensuring all deliverables are completed on time and within budget.
• Coordinate with internal and external stakeholders to ensure smooth execution and timely delivery of high-quality campaigns

Content Planning

• Create briefs for content team to create weekly delivered marketing assets.
• Ensure all campaigns align with brand guidelines.
• Share results of content and incorporate the learnings into new briefs.

Multichannel Marketing

• Utilise various marketing channels, including social media platforms (Instagram, Twitter and LinkedIn), Discord, newsletters, and PR, to maximize brand exposure, engage the target audience, and drive website traffic.

Traffic Generation

• Develop and implement strategies to increase website traffic, using primarily organic and owned channels. Optimize campaigns to drive high-quality traffic that is more likely to convert into sales.

Conversion Optimisation

• Collaborate with the CMO and analyst to analyse campaign performance and identify areas for improvement.
• Implement data-driven strategies to optimize traffic and maximize the return of the marketing activities

Team Management:

• Cross-functional coordination of Graphic Designer, Data Analyst and a PR agency

Job requirements

Must have’s

• Marketing/ Community Experience:
  • Proven experience in Marketing and community management, understanding the channel mix
• Creative Thinking:
  • Ability to think creatively and develop innovative marketing strategies to stand out in a competitive market.
  • A keen eye for design and an understanding of visual aesthetics is a plus
• Collaboration Skills:
  • Excellent collaboration and communication skills to work effectively with cross-functional teams, as well as external brand partners when applicable
• Data-Driven Approach:
  • Strong analytical skills to interpret campaign data, identify trends, and make data-driven decisions for optimization.
• Project Management Abilities:
  • Excellent organizational and project management skills to handle multiple campaigns simultaneously, prioritize tasks, and meet deadlines consistently
• Result Orientation:
  • Goal-driven mindset with a focus on delivering high-quality campaigns on time, achieving marketing objectives and driving measurable growth
• Entrepreneurial Spirit:
  • A self-starter with an entrepreneurial mindset, able to thrive in a fast-paced, dynamic start-up environment.
  • Comfortable with ambiguity and able to adapt to changing market conditions
• Knowledge and active participation in web3:
  • Participates in web3 communities, has a voice on Twitter and understands the key trends in web3 projects
• Management Experience:
  • Effectively coordinating and leading a group of individuals to achieve common goals, fostering collaboration, and optimising their collective performance.

Nice to have’s

• Active participation in digital fashion through use of filters and/or gaming participation
• Experience in agile way of working

Why The Fabricant?

• We were one of the first digital-only Fashion houses; disruption and revolution are in our blood
• We are creative + curious; from Fashion Design to VFX to Crypto Tokenomics, we are home to a wildly diverse set of skills & talent
• All that we do centres around our 3 values: Impact, Curiosity & Empathy
• We are helping to ready the metaverse by building a B2B2C platform that is sustainable, equitable and sexy
• We are helping to ready the metaverse for wider adoption
• Helping to realise a diverse web3 industry is our passion
• 2 of our 3 Co-Founders are female

You believe in our mission and champion The Fabricant values:

Impact:

Ever-challenging our ways of working to maximise our output as we help shape a more equitable and sustainable Fashion industry.

Curiosity:

Continually challenging ourselves and asking questions to foster exploration, education and play in our collective pursuit of innovation.

Empathy:

Leading with our hearts as much as our heads; actively listen with compassion + sensitivity to build stronger relationships, foster inclusivity, and cultivate an environment where everyone feels valued.