Growth Hacker

About Us

The Fabricant has been leading the digital transformation of the fashion industry since 2018. Our journey has been driven by a huge belief and commitment to redefine the fashion industry without the boundaries of physicality.

The Fabricant Vision: To make everyone metaverse ready, by bringing fashion to the metaverse and dressing all of its citizens in digital-only clothing by 2025.

In September 21, The Fabricant launched The Fabricant Studio - a digital fashion platform where anybody can create, own, wear and monetize their unique fashion designs using $FBRC, the platform coin.

We are aiming to disrupt the traditional norms of the fashion industry, making it possible to participate in the decentralized fashion economy.

Learn more about us in our Light Paper.

The Role

We are currently hiring a Growth Hacker who will be responsible for marketing campaigns that will drive the adoption, engagement and monetisation of our recently launched digital fashion platform - The Fabricant Studio. This is a cross-functional role that works closely with the content/ comms, product management, technology teams to conceptualise, and launch features and campaigns that will increase usage, traffic and revenues.

Your responsibilities will include:

• Developing and executing acquisition campaigns, primarily in twitter and social channels to increase our user base and community.
• Identifying, developing & optimising growth channels for acquisition
• Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies, providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising etc.)
• Proposing new initiatives to attract users as well as testing new approaches to capture existing demand. Planning and executing initiatives to reach the target audience through different channels
• Working closely across teams with other teams to share ideas, feedback & present results
• Analyse the product funnel and user activity to drive initiatives and product improvements to increase conversion and retention