Marketing Manager

Gamefi is an independent game developer that unites world class professionals in their eagerness to change the world of gaming and finance through decentralisation and blockchain.

Please see our current game, The Crypto Prophecies, which is a decentralised peer-to-peer price predicting game with NFT characters and magic spells.

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound channels.

Marketing Manager Job Duties

Marketing manager responsibilities include tracking and analyzing the performance of campaigns, managing the marketing budget and ensuring that all marketing material is in line with our games brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain strong and consistent game brands through a wide range of online and offline marketing channels. This work will be a critical factor for the smooth operation of the Marketing department and the attainment of its goals, as well as for the long-term growth of the company.

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing campaigns on Google, Facebook, Twitter and other social media platforms
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field

Desirable Experience

• Blockchain, blockchain gaming
• Gaming, Gambling or trading game experience
• Knowledge of trading cryptocurrency or forex
• Knowledge of NFTs and NFT marketplaces
• Working within a decentralized global team

Benefits

• Competitive salary
• Remote working
• Bonus scheme