Product Marketing Manager (Waku)

About Status

Status is building the tools and infrastructure for the advancement of a secure, private, and open web3.

With the high level goals of preserving the right to privacy, mitigating the risk of censorship, and promoting economic trade in a transparent, open manner, Status is building a community where anyone is welcome to join and contribute.

As an organization, Status seeks to push the web3 ecosystem forward through research, creation of developer tools, and support of the open source community.

As a product, Status is an open source, Ethereum-based app that gives users the power to chat, transact, and access a revolutionary world of DApps on the decentralized web. But Status is also building foundational infrastructure for the whole Ethereum ecosystem, including the Nimbus ETH 1.0 and 2.0 clients, the Keycard hardware wallet, and the Waku messaging protocol (a continuation of Whisper).

As a team, Status has been completely distributed since inception. Our team is currently 100+ core contributors strong, and welcomes a growing number of community members from all walks of life, scattered all around the globe.

We care deeply about open source, and our organizational structure has minimal hierarchy and no fixed work hours. We believe in working with a high degree of autonomy while supporting the organization’s priorities.

Waku

Waku is a decentralized communication network and family of protocols. It removes centralized third parties from our messaging, enabling private, secure, censorship-free communication (= message exchange).

Waku is designed for generalized messaging, enabling both human-to-human or machine-to-machine communication. Thanks to Waku, dApps and other projects can add communication features to their product while keeping it decentralized.

There are many use cases for Waku, for example:

• Chat: Status uses Waku to enable person-to-person, censorship-resistant chat features without risk of metadata collection by a 3rd party.
• Open Market: Railgun, a privacy focused ZK Layer-2, uses Waku to enable Railgun relayers to advertise their prices to wallet users and said users to select and trade with relayers. Others are building ride sharing and marketplace platforms using Waku.
• Wallet/dApp communications: With Waku, developers can add notifications and other communication features directly in the users’ wallet.

We currently have 3 implementations of Waku: JavaScript, Nim and Go that allow Waku usage on desktop, mobile, browser and in the cloud.

Finally, Waku is built as an agnostic public good for the Ethereum and multichain ecosystem. Waku is an open source project, that is not tied to any specific token. We are building Waku to be a self-sustainable protocol maintained and evolved by a community, as Ethereum is today.

Waku Product Team

The Waku Product Team is pushing for the adoption of Waku by platforms, developers & node operators. The team drives the outreach effort by organizing talks and workshops at Web3 conferences, setting prizes at hackathons, providing content for Waku websites, ensuring that implementations are properly documented, etc. With the help of our business developer, the team also ensures that communication channels with Waku users are in place to feedback issues and priorities back to the development teams.

The Waku Product team was recently split from the Vac research team so we could dedicate effort to productize Waku and make it production ready: stable and scalable.

The Role

For Waku to be successful, we need to:

• Increase the brand awareness,
• Build a community of developers and operators that use and contribute to Waku.

A number of initiatives have been done by the current engineering team. Now we need someone with marketing & community management skills to take this effort to the next level.

We need a strong driver who can lead the marketing and community effort, set targets, create a plan and implement it. The Waku and Marketing teams will support the hire when needed (e.g. provide technical content or designs).

In the first months, we expect the candidate to:

• Create and implement a marketing strategy for Waku,
• Design and action a plan to build a developer community around Waku.

See the responsibilities section below for more details.

The candidate will also have the opportunity to set up a marketing strategy for Codex.

Responsibilities

• Build a marketing & community strategy for Waku; create a content strategy to reach and engage with a developer audience
• Evangelizing Waku functionality to the Ethereum developer community
• Define targets to grow the developer community around Waku
• Create a content strategy to reach and engage with a developer audience
• Identify and drive content creation (with input from core contributors)
• Create compelling short- and long-form content and presentations
• Foster relationships and establish partnerships with event organizers and projects to increase Waku brand awareness (e.g. conference talks, hackathons, co-funded bounties)
• Developing educational programs and events such as hackathons
• Gather insights on features, bugs, and use case optimization
• Coordinate the creation of required technical documentation
• Stay abreast of emerging technologies and potential Waku use cases
• Work closely with the marketing team

Ideally you will have

• Experience building a marketing & community management strategy
• +3 years experience working in developer relations and community building
  • Proven experience building engaged communities for open source or decentralized technologies
• Experience developing and measuring brand awareness and engagement KPI’s
• Well connected in the Web3 ecosystem
• Strong alignment with Status principles
• Experience collaborating with product development and marketing teams
• A portfolio that shows your copy writing and public speaking skills
• Have passion for blockchain and decentralized technologies and understand how they work

Compensation

We are happy to pay in either 100% fiat or any mix of fiat and/or crypto. For more information regarding benefits at Status: https://people-ops.status.im/tag/perks/.

Get to know us

• https://wakuconnect.dev/
• https://waku.org/

We care deeply about open source software, and our organizational structure does away with a strict hierarchy and fixed work hours. We believe in working with a high degree of autonomy while supporting the organisation’s priorities.

• We are Remote and Decentralized.
• We are 100+ employees spread across 30+ different countries
• We are driven by shared principles and believe in complete transparency. That’s why everything we do is completely public to the entire community. You can view our development, Town Halls, and conversations 

Hiring process

The hiring process for this role will be:

1. Interview with one of our People Ops team.
2. Interview with Franck, lead of the Waku Product Team (hiring manager) and Dmitriy, lead of the Codex Team.
3. Interview with members of the Marketing team,
4. Interview with Corey, the Logos program lead,
5. Interview with Jarrad, one of Status’ Co-founders.

The steps may change along the way if we see it makes sense to adapt the interview stages, so please consider the above as a guideline. We’re looking for the new Waku Product team member (you?) to join us as soon as possible.