Head of Marketing (Status App)

About Status

Status is building the tools and infrastructure for the advancement of a secure, private, and open web3.

With the high level goals of preserving the right to privacy, mitigating the risk of censorship, and promoting economic trade in a transparent, open manner, Status is building a community where anyone is welcome to join and contribute.

As an organization, Status seeks to push the web3 ecosystem forward through research, creation of developer tools, and support of the open source community.

As a product, Status is an open source, Ethereum-based app that gives users the power to chat, transact, and access a revolutionary world of DApps on the decentralized web. But Status is also building foundational infrastructure for the whole Ethereum ecosystem, including the Nimbus ETH 1.0 and 2.0 clients, the Keycard hardware wallet, and the Waku messaging protocol (a continuation of Whisper).

As a team, Status has been completely distributed since inception. Our team is currently 100+ core contributors strong, and welcomes a growing number of community members from all walks of life, scattered all around the globe.

We care deeply about open source, and our organizational structure has minimal hierarchy and no fixed work hours. We believe in working with a high degree of autonomy while supporting the organization’s priorities.

Who are we?

We’re a remote team made up of 85+ core-contributors and a growing community of members scattered around the globe. We care deeply about open source software, and our organizational structure has minimal hierarchy and fixed work hours. We believe in working with a high degree of autonomy while supporting the organization’s priorities.

Who You Are?

You’re passionate about open source software and peer-to-peer technologies, and have meaningful experience in leading marketing teams in a startup environment.

You’re prepared to get hands on, but also have experience leading teams and managing people.

You understand communications within the blockchain space requires a different approach from the corporate world and most startups, and you can not only generate original campaign ideas that reflect this culture - but you can lead them through all stages of execution.

You enjoy a remote work environment that is fast-paced, and you help create an amazing, positive workplace. You enjoy working with a diverse group of people and have excellent communication and interpersonal skills.

What We Need?

You’ll work closely with our marketing, engineering, product teams to help lead the marketing for Status’ mobile and desktop applications. You’ll shape and develop strategy, lead its execution, and help to coordinate the existing team.

Key Responsibilities

• Develop and lead the overall communications strategy of the Status App.
• Lead the existing team and aid in project management and coordination.
• Develop and execute marketing strategy and campaigns for the Status App, and its upcoming ‘communities’ feature.
• Assist in updating Status’ product positioning to reflect its upcoming features.
• Develop and execute on original campaign ideas that are open, participatory, and community-centric, and fit within the open source ethos of the organization and brand.
• Manage the production of demos, tutorials, and conference presentations that demonstrate the possibilities of the Status App and grow its active community.
• Generate interest and excitement in Status through intelligent promotion and marketing our products, services and brand.
• Manage relationships with PR firms.
• Plan resources, and manage budgets and timelines to support key product launches with the development of the required technical content.

Skills Knowledge and Expertise

Don’t worry if you don’t meet all of these criteria, we’d still love to hear from you anyway if you think you’d be a great fit for this role!

You ideally have:

• Experience in, and passion for, blockchain and peer-to-peer technology.
• Experience leading marketing/communications teams within a startup environment.
• Technically-minded with some background in software development, engineering, product management, or working with technical products.
• 5+ years of relevant experience in marketing/communications OR 3+ years marketing/communications and experience as a product manager.
• Strong experience with marketing technical products to a global audience - including a successful track record of either building vibrant open source communities or bringing products to market in emerging technologies.
• A strong alignment to Our Principles.
• Outstanding written and verbal communication skills.
• Extreme focus on quality of work and a strong eye for detail.

Bonus points if:

• Experience working remotely.
• Experience working for an open source organisation.
• You identify with the Cypherpunk movement.

Hiring process:

The hiring process for this role will be:

1. Interview with our People Ops team
2. Interview with Carl (Co-Founder)
3. Task/Presentation with Carl (Co-Founder)
4. Interview with Marketing Team

The steps may change along the way if we see it makes sense to adapt the interview stages, so please consider the above as a guideline.