Head of Digital Marketing

Job Focus:

We are looking for a high-performing, creative Digital Marketing Manager with an entrepreneurial mindset. This is an incredibly unique opportunity for an ambitious and experienced professional to drive growth at one of Europe’s premier digital asset exchanges.

The role will be varied and you will work across all marketing functions from strategy, branding, product, social & community, content & eduction, influencer & affiliate, events, and others. The role combines strategic planning and big-picture thinking with hands-on execution.

This is a full-time role – either remote or in one of our offices (Swiss Crypto Valley, Munich, Berlin, Stockholm).

Key Responsibilities:

• Define go-to-market strategies, product positioning and messaging informed by user insights and market research
• Design, oversee and execute marketing campaigns targeting brand awareness, user acquisition and activation
• Lead marketing announcements such as product launches (NFT, DeFi), new service offerings and feature releases
• Execute multiple aspects of marketing, including branding and positioning, product, ads, content & education, social & community, influencer & affiliate marketing, events, and communications
• Develop and grow the digital presence and website of SMART VALOR and coordinate with Social, Community & Communications to evolve the brand
• Lead, hire and manage a team of content, design, social media, SEO specialists
• Coordinate with agencies and with other teams (product, business development, data and analytics, etc.) and top management

Requirements:

• A minimum of 5 years’ experience in a high-performance marketing function
• Professional experience in the blockchain or FinTech space
• Solid understanding of cryptocurrencies, NFTs, DeFi
• Proven track record of driving user growth and revenues - be ready to give examples
• Excellent written and verbal communication skills with the ability to create original and compelling content
• Strong focus on quality of work and attention to detail
• Demonstrate the ability to manage parallel projects in a dynamic environment
• Entrepreneurial mindset: you focus on the ultimate results and are motivated to give your best in a challenging but rewarding environment

Nice-to-have:

• Beneficial to be fluent in either German or Swedish
• Experience working in a marketing agency or consulting firm
• Experience in writing creative marketing copy for adverts and landing pages
• Proven track record in hiring and building high performance marketing teams in a rapidly scaling financial or technology company

Benefits:

• This is an opportunity to work at the forefront of crypto and digital asset innovation
• You will work with the best people in the industry, in a high-growth company with visionary, driven people and industry pioneers
• Highly competitive salary and performance-based bonus
• You become an owner – we offer equity participation for full-time employees
• We reward you with VALOR token to let you participate in the growth of our network
• Flexible office / remote arrangements
• Bike, hike, ski with us during regular team outings in the Swiss Alps

About SMART VALOR:

SMART VALOR is a European regulated digital asset investment platform and blockchain infrastructure provider with offices in Switzerland, Germany, Liechtenstein, and Sweden. The Forbes magazine awarded it TOP 10 technology SME ranking and the Swiss government gave the company a prestigious innovation grand. Thomson Reuters Incubator selected SMART VALOR as one of the top 5 companies in its Incubator. Leading Swiss banks and corporations such as Nestle and Credit Suisse invested in SMART VALOR though their corporate venture fund, as well renown investors from around the world.