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Growth/Marketing Lead

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At RociFi we are building a new multi-chain DeFi primitive for zero and under-collateralized lending. At its core, the protocol leverages on-chain data, machine learning, and loan risk management to effectively and profitably facilitate under-collateralized loans via blockchain.

We are looking for a Growth Lead to plan, coordinate and manage all our growth activities with hands-on focus on thought leadership content strategy and media partnerships.

Requirements:

  • Strategically approach quality audience growth across key media channels
  • Coordinate and plan content marketing strategy
  • Build up and execute communication roadmap around product launches
  • Lead relationships with various high-profile financial, DeFi media and influencers
  • Lead thought leadership content strategy around Web3.0, Lending, DeFi, impact of the blockchain-based finance on the world economy
  • Plan and execute content and media strategy focused on institutions
  • Plan, execute and track KPIs from individual and team-wide marketing activities
  • Lead the team to create marketing strategies and tactics to hit growth milestones and KPIs
  • Help further grow the team by owning the hiring plan and coordinating hiring, external and internal
  • Generate ideas regarding user loyalty programs
  • Collaborate with management, product, engineering and data analytics teams
  • Plan events attendance and speaker slots
  • Manage crisis communication

You are an ideal candidate if you:

  • Have strong understanding of DeFi specifics, projects landscape and, particularly, crypto lending
  • Have thorough knowledge around the crypto social ecosystem
  • Have personal social media accounts with proven engagement within crypto communities (esp. Twitter)
  • Have experience leading marketing activities for successful crypto projects
  • Love working in the fast growing project
  • Are comfortable to work in fully-remote team
  • Have strong copywriting and analytical skills
  • Have experience or very familiar with the Asian market

This is a unique chance to work in the ground-breaking company that is working to define one of the key Web3 primitives. Apply today!

Apply now

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