Growth/Marketing Lead

At RociFi we are building a new multi-chain DeFi primitive for zero and under-collateralized lending. At its core, the protocol leverages on-chain data, machine learning, and loan risk management to effectively and profitably facilitate under-collateralized loans via blockchain.

We are looking for a Growth Lead to plan, coordinate and manage all our growth activities with hands-on focus on thought leadership content strategy and media partnerships.

Requirements:

• Strategically approach quality audience growth across key media channels
• Coordinate and plan content marketing strategy
• Build up and execute communication roadmap around product launches
• Lead relationships with various high-profile financial, DeFi media and influencers
• Lead thought leadership content strategy around Web3.0, Lending, DeFi, impact of the blockchain-based finance on the world economy
• Plan and execute content and media strategy focused on institutions
• Plan, execute and track KPIs from individual and team-wide marketing activities
• Lead the team to create marketing strategies and tactics to hit growth milestones and KPIs
• Help further grow the team by owning the hiring plan and coordinating hiring, external and internal
• Generate ideas regarding user loyalty programs
• Collaborate with management, product, engineering and data analytics teams
• Plan events attendance and speaker slots
• Manage crisis communication

You are an ideal candidate if you:

• Have strong understanding of DeFi specifics, projects landscape and, particularly, crypto lending
• Have thorough knowledge around the crypto social ecosystem
• Have personal social media accounts with proven engagement within crypto communities (esp. Twitter)
• Have experience leading marketing activities for successful crypto projects
• Love working in the fast growing project
• Are comfortable to work in fully-remote team
• Have strong copywriting and analytical skills
• Have experience or very familiar with the Asian market

This is a unique chance to work in the ground-breaking company that is working to define one of the key Web3 primitives. Apply today!