Head of Community and Marketing

Playground is a mission-driven company, dedicated to helping create a world where everyone can build and belong to community. Our next-gen social platform aims to connect people through shared experiences and interests, creating more meaningful relationships online and in real life.

The Role:

As Head of Community, you will be responsible for building, managing and nurturing a global and diverse community. You will be the face of the project and have direct impact on the health of the community on a daily basis. You will be involved in various responsibilities such as community communications, supporting them via Discord, Social Media, Organizing community related events like webinars and AMAs, and coordinating with other regional community managers for broader ecosystem initiatives.

This is a founding employee role so you will wear many hats, and be the eyes and ears of the company with our most important stakeholders, our community of users and future users.

You will have your fingerprints on building a next-generation social company that leverages NFTs to transform the typical passive fan experience into an active one.

You will:

• Build a community management team from scratch, including community-led moderators
• Moderate, listen to, and engage with community members, helping them with any support we can provide and instilling a sense of shared mission
• Identify and onboard new communities, building and executing upon a strategy to identify and engage with power users
• Correspond with communities on social channels, including Discord, Telegram, Twitter, and others
• Drive key product roadmap decisions based on community feedback
• Create a sense of authenticity to promote trust & transparency in our spaces
• Create a sense of collaborative spirit to encourage crowdsourced initiatives
• Monitor & report on community health & propose solutions to address issues
• Identify pain points leading to churn and propose ways to ameliorate
• Represent the voice of our community in meetings, reporting on their motivations and pain points related to our product
• Identify and potentially reach out to influencers with whom partnerships may be mutually beneficial
• Organize and host IRL and digital events such as webinars, office hours, and AMAs
• Facilitate engaging conversations about Playground and other relevant topics (crypto, NFTs, culture, inclusion
• Encourage engagement, including discussions, sharing, commenting, backlinking, incentives for top contributors, and propose creative new initiatives
• Design and manage content based on accurate information and relevancy to trending and/or timeless topics in the Web3 space
• Keep detailed records on relevant communities’ key objectives, style, and participant motivations and needs related to Web3 technology, maintaining detailed, organized systems to track our presence and engagement
• Adding articles & other resources to our content reservoirs of ideas
• Working within guidelines from our best practice documents, updating when appropriate, and creating new ones to document systems and processes

You have…

• Strong interpersonal and communication skills
• A passion for crypto/web 3/NFTs, and are an active member in relevant communities
• Prior experience in managing and growing community
• Excellent knowledge of blockchain technology (2+ years experience)
• Excellent knowledge of Discord & Twitter/Crypto-twitter (2+ years experience)
• Strong enthusiasm for internet culture and active social media presence
• Creative ideas to drive traffic to our platforms
• Confidence to reach out and talk to new people all over the world
• Empathy. You love people, and you love putting yourself in their shoes
• Thick skin to handle trolls and escalate issues when necessary
• Ability to self-manage your schedule and tasks to deliver results
• Outstanding communication skills to share progress and brainstorm with the team
• Dedication to keeping detailed records of all tasks and content

Bonus Points!

• Familiarity with Klaviyo, Discord, and Reddit
• Experience working remotely with international, often asynchronous teams
• A love for helping & empowering others
• Looking to work with a psychologically safe and values-driven team
• A passion for getting out of your comfort zone and gaining new experiences
• Excited to have a direct impact on a young brand in a hot space

LET’S PLAY!

Playground is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. We hire great people from a wide variety of backgrounds and experiences not just because it’s the right thing to do, but because it makes our business better. If you think you’re a good match for our vision and values, we’d love to hear from you!

We’re honored you’re considering joining us.

PS: Research* shows that while men apply to jobs when they meet about 60% of job criteria, women and individuals from marginalized groups tend to apply only when they check every box. If you think you have what it takes but you’re not sure that you check every box, apply anyway!

• Why Women Don’t Apply for Jobs Unless They’re 100% Qualified