Content Marketing Manager

About Phala:

• Phala is a decentralized cloud that offers secure and scalable computing for Web3.
• With Phat Contracts, an innovative programming model enabling trustless off-chain computation, developers can create new Web3 use cases.

Where are we headed:

• We’re building foundational infrastructure for Web3 via decentralised off-chain computation.
• Computation is the last piece to make Dapps 100% decentralised, and Phala is working to solve this problem by building the “Web3 Back-end service”.

The role:

• The ideal candidate will be a proactive and results-oriented creative.
• Thrives as an ‘all-rounder’ – effortlessly alternating between content, community, and marketing activities.
• You’ll own the day-to-day responsibility for all of our community related communications.
• Report directly to our Content and Community director Will.
• You’ll belong to our marcom team but also collaborate with our product and dev team to deliver on company goals, as our product and its communications are intertwined.

Key responsibilities:

1. Marketing:

• Strategy: develop and execute marketing strategies.
• Social media management: manage the day-to-day handling of all social media channels, adapting user outreach and content to suit different channels and audiences.
• Analytics: monitor and analyze marketing, content, and community performance metrics to track progress and adjust strategies as needed.
• Trends: conduct market research to identify trends and insights that will inform marketing strategies. Bonus points if you can actually start trends.
• Brand: build our brand equity and define our voice as we position Phala as the disruptive force in the world of decentralised off-chain compute.

2. Content:

• Proof-reading: editing and fact-checking content from other colleagues.
• Content mapping: create copy/content to deliver key points to different audiences which resonates with their unique needs and pain points.
• Branding: develop and evolve our tone of voice and ensure it is consistent across all touchpoints.
• Multi-format: create both long and short form content, which you’ll repurpose into a variety of content to suit different marketing channels.
• Simplify: educate our community by simplifying complex topics in ways that are accessible and appealing to multiple audience segments.

3. Community:

• Ambassador programme: co-manage and shape the future of our ambassador programme.
• Feedback: collect and document relevant community insights to identify and capture marketing opportunities, areas of improvement, and services.
• Engagement: strive for ambitious community growth by creating and execute engaging activities and campaigns to boost community engagement.

Qualifications:

Personal:

• Native English speaker.
• Based in Europe or USA (ideally UK).

Experience:

• Minimum 3+ years in a similar role.
• A proven track record of success in digital marketing, community management and content creation for cryptocurrency/blockchain products.
• Able to present a strong portfolio showcasing copywriting work.

Skill sets:

• Creativity: ability to think outside the box and generate innovative ideas to solve problems or meet objectives.
• Writing skills: ability to write clear, concise, and compelling copy for a variety of mediums (e.g. emails, blogs, social media etc.).
• Interpersonal skills: excellent communication skills with the ability to build and maintain strong relationships with colleagues, stakeholders and influencers.
• Analytical: proficient in interpreting and utilising data to deliver quantifiable brand growth and effective campaigns that achieve measurable results.
• Strategist: able to introduce and moderate best practices or frameworks for community development and growth.
• Enterprising: proactive and able to work autonomously, set agendas, and prioritise work with minimal input.
• Detail oriented: ability to focus on small details while maintaining an overall perspective and understanding of the big picture.
• Collaborative: effortlessly collaborate across multiple departments to ensure the successful and timely delivery of tasks.
• Entrepreneurial: capacity to approach challenges with an open and curious mind, and a willingness to experiment, take risks and learn.

Bonus points:

• Bilingual.
• Design or videography skills.
• Emotionally resilient and thrives under pressure.
• Experienced in and understands start up culture.
• Comfortable with feedback and revisions to improve work.
• Knowledgable and passionate about off-chain computation, trustlessness and the Dotsama ecosystem.
• As our flag ship product Phat Contract is developer focused, an in depth understanding of how to build bridges with devs would be advantageous.
• Strong understanding of relevant tech fundamentals e.g. computer science, programming skills etc.

Stand out:

• If you want your application to stand out, in addition to submitting your CV, implement one or all of the following suggestions:
• Show us your creative side when explaining why you’re the perfect fit for this role.
• Attach a short video that showcases your skills and personality.
• Share three concrete ways that you would improve our current marketing, content and community efforts. Extra points for those who can incorporate storytelling to create a sense of Phamily (PHA-family) around our brand.

Don’t worry if you don’t meet all of our criteria. We’d still love to hear from you if you think that you’d be a great fit for this role. Just explain to us why in your cover letter.

Compensation:

• $65,000 - $100,000 annually.

Benefits:

• A brilliant opportunity to grow your career & work with a fun, fast-paced & growing company, prepared to let you shine.
• An entrepreneurial environment where you learn more every day.
• Personal responsibility with a ton of autonomy.
• Work on exciting products with a team of incredible professionals.
• Achievement token bonuses
• Flexible work schedule.
• Possibility to get paid in crypto.

Hiring process:

The hiring process for this role will be:

1. Interview with Will, our Content and Community Director & Dan, our CPO.
2. Interview with Will and Ruby, our Core Builder.
3. Interview with Will and Marvin, our Co-founder.

The steps may change along the way if we see it makes sense to adapt the interview stages, so please consider the above as a guideline

Get to know us.