Marketing Associate

Who are we looking for

We expect all team members to do their life’s best work while they are at Persistence Labs. We’re on the lookout for passionate, hungry, motivated, hardcore crypto-native folks who want to win (at life!).

• We want people who want to play long-term games with long-term people.
• We strongly believe in the powers of compounding (money, relationships, expertise).
• We stay humble when things are going well and persistent when things are not going well.
• Ultimately, results matter not just efforts or processes.
• We care for the people we work with. Truly!
• Good vibes!

About the role

Persistence Labs is looking for a Marketing Associate to help scale and complement its overall marketing strategy. The ideal candidate takes pride in overseeing an idea from initial thinking to bringing it to life through words. This will involve developing and executing effective marketing strategies, managing our social media presence, and fostering community engagement to drive our brand forward in this rapidly evolving industry. They’re well versed with Crypto Twitter and understand the type of content that works well with this target audience and is created by KOLs & protocols.

Roles & responsibilities

• Develop and implement innovative marketing strategies to promote our DeFi products, particularly focusing on liquid staking.
• Plan and execute content distribution strategies to maximise reach and impact, utilising various channels to educate and inform our community about our products and the broader DeFi space.
• Collaborate with influencers and thought leaders in the DeFi and Cosmos ecosystem to expand our reach and enhance brand awareness.
• Organise and participate in community events, AMAs, webinars, and conferences to enhance brand visibility and user engagement.
• Work closely with the product development team to understand product features and roadmap, translating technical details into user-friendly content.
• Track and report on the effectiveness of marketing campaigns and strategies, making data-driven decisions for future initiatives.

Basic qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience in marketing, preferably in the DeFi, blockchain, or cryptocurrency sectors.
• Clear copywriting skills
• Excellent thinking, task management, and communication skills
• Exhibit curiosity and hunger to learn about DeFi
• Bonus: Knowledge of Proof-of-Stake, especially liquid staking
• Bonus: Strong understanding of the Cosmos ecosystem

About The Team

Persistence Labs is a team of 25+ highly motivated and skilled individuals working towards a common goal. The team has a total of 4 functions across each product team - Engineering, Design, Marketing, and Business Development. In addition, Persistence Labs has a corporate team responsible for Legal, Compliance, Operations and Finance.

We are a fully global team with people coming together from all parts of the world - Europe, Asia, and the Middle East.

Members of the Persistence team have been early Cosmos community members and helped launch the Cosmos Hub in 2019. We have been early adopters of Inter Blockchain Communication (IBC) and have had a stellar record of being at the forefront of innovation in Cosmos and beyond. The Persistence Labs team pioneered liquid staking in Cosmos, with pSTAKE being the first liquid staking solution built for Cosmos.