Senior Marketing Manager

About Overlay:

Overlay is a decentralized futures protocol backed by the best crypto funds, including Polychain, 1kx & Parafi. Our protocol allows users to long/short any data stream using the native token OVL, eliminating the need for counter-parties and resolving liquidity issues. With this innovative approach, we enable trading on a myriad of markets ranging from Bitcoin to NFT indices and beyond.

Our mission is to significantly widen the financial horizon, and we value open-building, community prioritization, mutual support, open communication, inclusivity, and a touch of uniqueness in all we do (Bonus if you’re a fan of cat gifs!).

We are launching extremely soon, and are looking for someone who is hungry to work, quick to learn, and ambitious.

This is the job for you if you are extremely sharp, diligent, and want to contribute to a blockchain protocol that is well set to cultivate an entirely new ecosystem in crypto. If you are a good fit there is no ceiling to your growth in the position.

Role Overview:

As the Senior “Degenerate” Marketing Manager at Overlay Foundation, you’ll be riding the wild waves of our marketing journey, steering strategic moves to boost our brand, hype up our community, and get more users on board. If you’re crypto through and through, and your trading record is as dicey as it gets, this gig is calling your name. Being crypto-native, and having a degenerate character is a must for this position. Only bad traders can apply.

Responsibilities:

Follow Industry Trends and Developments:

Stay updated on recent trends, news, and upcoming events in the industry. Ensure that these events are leveraged to benefit the Overlay Protocol. Propose market ideas based on current developments, in coordination with the Dev team. One of your main jobs will be scrolling through Twitter (no we don’t call it X) and communicating with the team about what’s happening.

Develop and Implement Marketing Strategy:

Formulate and execute a comprehensive marketing strategy in line with Overlay’s goals and objectives. This entails supervising product marketing, user acquisition, brand positioning, and community engagement. If you find all these fancy words boring, feel free to apply.

Product User Feedback Management:

Establish feedback mechanisms to gather insights from users and the community regarding product usability, features, and overall experience. You’re expected to collect feedback like a degen. Not only collect, create. Be an active Overlay user and tell us what’s wrong.

Discord and Twitter Management:

Manage the engagement strategies for Overlay Protocol Discord and Twitter communities. Foster meaningful interactions, address inquiries, and cultivate a positive and supportive community environment. Be weird, (but not so weird).

Team Building and Leadership:

Recruit, mentor, and lead a high-performing marketing team (hire your frens if you want). Provide guidance, support, and professional development opportunities to team members to foster their growth and maximize their potential. Grow this thing, whatever it takes.

Content Creation and Distribution:

It’s simple. Create content and distribute it alright?

Partnership and Influencer Management:

Identify strategic partnership opportunities and cultivate relationships with industry influencers (Play the game of KOL of Duty). Leverage partnerships to expand our reach, drive engagement, and amplify our message. (Please)

Performance Analysis:

Attend daily stand ups and weekly calls. Flex what you did.

About You:

• Shitposter but not a cringy one, a funny one.
• Got rugged a hundred times. Have a horrible crypto portfolio. Bought the top and sold the bottom.
• Has a wallet from 2017 that holds stupid ICOs.
• PhD degree (just kidding, you can be a high school drop out we don’t care).
• Be a crypto native, but a hardworking one, not a lazy one.

Compensation:

The compensation package for the Senior Marketing Manager role will be competitive and commensurate with experience and degeneracy. It may include a base salary, performance-based bonuses, equity options, and other benefits. Specific details will be discussed during the hiring process and are subject to negotiation based on qualifications and fit.