Growth Marketing Manager

Outlier Ventures is a dedicated Web 3.0 accelerator founded in 2014 that works with startups at various stages of their lifecycle. From pre-seed / seed to later stage, about to launch (or live) token networks specializing in a New Data Economy, NFTs, AI and decentralised finance bringing together a network of 1,000 of the world’s leading web 3 founders, protocols, VCs to mentor, and invest.

About the role

Outlier Ventures has seen rapid growth over the last 12 months, helping over 278+ founders realise their vision whilst establishing strategic partnerships with outliers across the cultural landscape including Snoop Dogg, Farfetch and Deadmau5. We’re now looking for a talented Growth Marketing Manager with integrated, multidisciplinary experience to help shape the future of our portfolio of early stage start-ups at the forefront of Web 3.0.

Reporting into the Head of Marketing and collaborating extensively with our marketing and investment teams, this is a definitive opportunity for an ambitious, rounded marketing professional to directly contribute to the success of cutting-edge, early stage businesses across the globe.

We are now looking for a Growth Marketing Manager with Hubspot expertise as we embark on the next phase of growth.

You will lead and drive the CRM strategy and multichannel campaigns for Outlier Ventures. The role is full-time and remote, but a successful candidate will need to work UK office hours, and ideally based in the UK.

What you’ll be doing

• You will play a fundamental role in achieving our customer acquisition objectives, enriching data sets and implementing lead scoring best practices.
• As our HubSpot Operations Specialist, you’ll lead the system discovery process, design the ideal HubSpot-centered systems, and help train new team members on how to operate successfully
• Evaluate marketing requirements, our current tech stack, and business objectives to define a system that allows for organizational alignment
• As the Hubspot CRM administrator, you’ll be creating and maintaining our marketing and business development platforms, including but not limited to, our customer relationship management and market intelligence platforms.
• Create tracking campaigns that support the measurement of demand gen efforts
• Work with Operations and Investment teams to maintain the data flow and accurate tracking through the tech stack
• Establish closed-loop analytics between marketing and sales to understand how our inbound campaigns are performing
• Define the future state processes and the customer journey(s) that will govern how to implement HubSpot effectively
• Own the HubSpot configuration including data capture & collection, automation engineering, database segmentation, CRM configuration, campaign set up, technical integrations, product updates, attribution & reporting, and user adoption activities
• Create, segment, and manage custom properties and record customization within Hubspot
• Managing our paid media agency
• Serve as the data integrity steward to ensure data accuracy through quality assurance protocols and audits
• You are vigilant to best practices and sign-off processes for content creation and production
• Generate basic email marketing templates and set up email marketing campaign automations

Requirements

• You are certified and have expertise in HubSpot administration, implementation, process improvement, and automation
• You have expertise and at least 3 years in HubSpot administration, implementation, process improvement, and automation. You have an understanding of inbound marketing methodology
• Able to work in a fast-paced environment, juggling multiple objectives at once, as required
• You are interested in a strategic and multi-channel approach
• You are curious about leveraging technology to improve business processes
• You’re a self starter with strong time management and organizational skills
• You have partner marketing experience or a keen interest to develop in this area