Content Lead

Who are we?

We are a fast-paced startup in the Netherlands, quickly bridging the world of Fiat Currencies (Euro, Dollars, etc.) with the world of Cryptocurrencies.

🔥 🚀 We are building the Adyen/Stripe for fiat-to-crypto conversions.

We do this by providing them with Onramper: a widget and API that can be integrated by trading platforms, apps and crypto-platforms to allow their users to buy cryptocurrencies.

In our widget, we’ve aggregated the best fiat-to-crypto payment gateways so end-users of our clients can buy over 220 cryptocurrencies, in over 180 countries with over 24 payment methods.

We’re quickly streamlining global payments on the intersection between fiat and crypto. We’ve been growing fast, and aim to scale-up our ability to provide our increasing (B2B) client-base with great support during and after their integration of Onramper.

There are many ways to scale the crypto economy - by solving identity, blockchain security and scalability or developing versatile use cases.

Onramper scales it right from the core by helping everyday users seamlessly convert their fiat to crypto. Our product is a widget which is offered to crypto businesses from DeFi projects to CEX/DEXs and wallet providers.

As one of the first marketing team members, you’ll shape how and what we speak and work closely with most stakeholders in the company, thereby gaining first hand experience into building crypto infrastructure and educating companies and users worldwide.

The main KPIs for this role are: (organic) MQLs generated, SEO ranking and page activity.

Responsibilities. You will:

• Ensure the creation of a constant pipeline of content to empower the sales team e.g. (infographics, e-books, reports, case studies, one pagers, emails..etc)
• Account for an up to date and highly converting website experience through the use of copy
• Once the team scales, participate in team leadership as well as editing work of other writers
• Responsible for optimisation of work produced work for SEO and maintenance of and ongoing reporting via dashboards

Job requirements

• 4-6 years in B2B content marketing, with Hubspot and/or CRM experience
• FinTech/InsurTech/Payments or banking experience is a must, crypto experience is a major qualifier
• Data driven and know your way around reporting dashboards
• Ideally Amsterdam or Berlin-based. Remote is welcome as long as working hours are CET aligned

Candidate requirements. You are:

• Proactive
• Empathetic, persistent and patient
• Strong collaboration skills
• Strong written and verbal communication skills
• Detail-oriented and analytical
• Passionate about crypto

What excites us:

Across the hires we aim to make, we look for signals that a candidate fits into the vision of the company that we aim to build. We love to see:

• above all else, extraordinary hunger and talent;
• a passion for crypto; and
• ambition to build cool shit with great people.

Note:

Research shows that women are unlikely to apply for a job if they don’t 100% meet the requirements, while men tend to apply if they meet 70% of the requirements. We care about equal opportunity and diversity and encourage all applications even if not all requirements are fully met.