Marketing Lead

About Oku

Oku offers the best user experience in DeFi. Since launching in July 2023 as an “Advanced Interface for Uniswap v3,” - we’ve continued to grow the platform, adding new features and tools for our users. With composability only found onchain, we’ve integrated some of DeFi’s top protocols into the interface, bringing an all-inclusive experience into the Oku platform. Our goal has always been to create a user experience that rivals the largest crypto exchanges, such as Binance and Coinbase. We’re rapidly approaching this goal and are ready to welcome the masses to Oku.

Our primary feature is the trading tool, enabling swaps with advanced Uniswap v3 analytics, limit orders, and smart order routing from eight unique routers. The platform also hosts a Uniswap v3 position manager with liquidity depth charts and position backtesting. This summer, we added bridging to the interface, integrating ten unique bridges that compete to get users the cheapest and fastest routes. Our most recent feature is an on/off ramp with the lowest fees in crypto at 0.25%.

Why work at Oku?

• Any firm can pay a high salary and offer good incentives (as will we), but most can’t offer interesting, challenging, and rewarding work.
• We have something to prove. Our team is young and hungry. We like to move fast and make things. We know when to double down and when to cut our losses. We are going to make mistakes, and we are going to build a better product because of them. We don’t micromanage or have a huge team of product managers. We want self starters who take charge and solve problems.
• We don’t care if you went to school, what grades you got, or your age. Show us what you have built, what problems you have solved, and what skills you have.

About the role:

As the Marketing Lead at Oku, you’ll be in charge of marketing Oku. We have a killer product and a killer development team. We need someone who can spread the word and get users engaged.

You might be great for this role if you have:

• 3+ years of experience in marketing. With at least 1 year of experience in a management role.
• 1+ year of onchain/DeFi experience.
• Attention to detail with excellent organizational and communication skills.
• Thrive in an environment where you have significant independence.
• You’ve worked for a crypto company previously.
• Experience working with a substantial marketing budget.
• You are proactive and driven by curiosity.
• High energy, strong work ethic, with disciplined execution skills.
• High business acumen and strong analytical ability coupled with empathy and collaboration skills.
• Experience building from the ground up.

Primary responsibilities:

• Own all external communications end to end to tell Oku’s story effectively.
• Lead digital & growth marketing efforts for Oku.
• Manage marketing partnerships with new chains, routers, and any other integrated partners.
• Coordinate, edit, and publish blog posts, tweets, and articles, leveraging internal team technical expertise.
• Drive content strategies to build brand awareness and amplification of both short-term and long-term marketing initiatives on Twitter, DeBank, Farcaster and Lens.
• Work with our animator to ideate and develop engageing video content.
• A passion for data and analytics and the ability to identify different growth opportunities and create data-driven marketing plans to meet them.
• Implement digital marketing best practices for tactics such as audience segmentation, SEO & content optimization, etc.
• Develop and manage paid advertising campaigns across various channels, including social media, search, and display.
• Stay up-to-date on industry trends and emerging technologies to ensure our digital marketing strategies remain competitive.

Bonus:

• Experience working with large data - pulling from APIs, and manipulating the data in Excel and/or Sheets.
• Experience with the Google Marketing Platform, including Ads, Analytics, Tag Manager, Search Console, and crypto data analytics platforms.
• Familiarity with Webflow and/or Figma.

Benefits:

• $80K-$150K
• Stock options
• Full medical, dental, and vision
• Flexible vacation policy

We’re headquartered in Chicago, and thus we are primarily looking for team members to be in Chicago. Only Applicants based in North America will be considered.