Senior Marketing Manager

About Maple

Maple is the next evolution of DeFi protocols creating an institutional capital marketplace. Premium crypto institutions borrow from Lending Pools funded by the DeFi ecosystem transparently and efficiently. The protocol is governed by the Maple Token (MPL), which was successfully launched in May.

Join our world class team, backed by some of the leading Venture Capitalists in the space including Framework Ventures, Polychain Capital, Alameda Research, One Block, Aave CEO - Stani Kulechov and Synthetix Founder - Kain Warwick.

Together we’ll embark on a mission to power the capital markets of the future - efficient, permissionless and global.

Competitive Salary + Token Allocation | Full Time | Contract | Remote anywhere in Americas or Western Europe

Role

Maple is at the very beginning of scaling the commercial vertical to match the increasing development features of our platform, protocol and rapidly expanding client, customer and user base. You will work cross-functionally with sales, product, design, and with the Founders to analyse Maple’s market, user personas and product to craft Maple’s brand messaging. Then communicate this to drive sales and user growth. Quantify the outcomes of these events and campaigns to become ever more effective. We are building the strongest team in this emerging intersection of FinTech, Crypto/DeFi, and Capital Markets.

The Opportunity

This is the first Senior Marketing position we have hired for, to this point we have utilised external agencies for this level of support and a talented and proven Marketing Officer who’ll report in to you and provide you with 1st class support whilst you mentor and develop them for a very promising career.

Using all of your experience and knowledge to date, you will get to define, build, run, deliver and lead the evolution of a marketing function at the most exciting Capital Markets FinTech and directly impact its global success. You’ll have around you a team of exceptional talent, Maple’s Senior Product Manager (previously Google and Ripple), Head of Capital Markets (previously Gemini), Design Lead (previously Kraken) and of course the rest of the Maple team, who boast a similar pedigree of backgrounds and experience.

Responsibilities

• Analysis of the market and target audience. Develop product position and messaging informed by user research, market and competitive landscape insights
• Building a long-term marketing strategy
• Deep cooperation with the sales team to align marketing campaigns to sales objectives
• Execute PR and advertising campaigns and launches. Build relationships with reporters, publications and influencers
• Plan and execute conference attendance and live corporate events
• Develop affiliate and referral programs
• Analyse results to test and refine hypotheses

Requirements

• 5+ years of experience - brand marketing in the FinTech or Technology sector
• Experience both planning and strategising campaigns
• Capacity to own problem areas and drive projects to completion
• Passion for writing, and storytelling
• Outstanding project management skills
• Be detail-oriented while also keeping the bigger picture in focus
• A kaizen mindset. You should bring enthusiasm and new ideas, ever striving to iterate on success

Really Nice if you have it

• Coming from a B2B environment
• Experience in crypto as an investor, onlooker, or simply crypto-curious. Bonus points if you’re deep into crypto

With our current two lending pools being well on their way to reaching the $200M point collectively, and further pools imminent, now is the time to join the most exciting project in DeFi. If you subscribe to the values of Maple - Personal Ownership, Focused Execution, User Prioritisation, Innovative Mindset - and want to be part of a collaborative culture focused on bringing Global Finance into the future, then we want to hear from you!

We look forward to receiving your application and will be in touch after having a chance to review.

In the meantime, here are some links to more information about Maple to help you check us out:

• Website
• Docs
• GitHub
• Twitter
• Discord