Marketing Executive

About Maple

Maple is the next evolution of DeFi protocols creating an institutional capital marketplace. Premium crypto institutions borrow from Lending Pools funded by the DeFi ecosystem transparently and efficiently. The protocol is governed by the Maple Token (MPL), which was successfully launched in May.

Join our world class team, backed by some of the leading Venture Capitalists in the space including Framework Ventures, Polychain Capital, Alameda Research, One Block, Aave CEO - Stani Kulechov and Synthetix Founder - Kain Warwick.

Together we’ll embark on a mission to power the capital markets of the future - efficient, permissionless and global.

Competitive Salary + Token Allocation | Full Time Contract | Remote East Coast USA

Maple is at the beginning of a great journey. We have now launched and the team is scaling to support this. We are seeking a creative Marketing professional with existing experience in Crypto. Someone hungry to take ownership of individual initiatives and projects and support our Senior Marketing Manager to execute on our ambitious targets for 2022. You’ll be joining an exceptional team transforming Global Capital Markets.

The Team

The Marketing Team plays a key role in building Maple’s distinctive brand and presence within the DeFi ecosystem. Every addition to this team demonstrates an entrepreneurial mindset by finding creative ways to boost awareness of Maple, foster engagement within our community and establish collaboration with other players within DeFi and more broadly. The Marketing vertical evangelizes our mission, sells our vision, and communicates our trusted institutional brand in a way that is distinctive but playful.

You’ll be solely working with and mentored by a seasoned Senior Marketing Manager whose background includes success at Facebook and TikTok. You will also be working closely with the Head of Capital Markets (previously Gemini), Design Lead (previously Kraken) and of course the rest of the Maple team, who boast a similar pedigree of backgrounds and experience.

Responsibilities

• Support the Senior Marketing Manager and in turn Maple’s overall content and marketing strategy, coordinate across functional teams to execute on this.
• Craft messaging around Maple’s products which positions Maple as a “category of one” and which is consistent with Maple’s vision, values and branding as a trusted institutional product.
• Coordinate with design and product to produce marketing artefacts including banners, animations, merchandise, NFTs.
• Develop a strong community which is engaged, loyal and participates actively in governance, social media, community calls etc. Take ownership of collaborative projects with the community such as partnerships with other protocols.
• Deliver narrative-driven short and long-form content on social media, blogs, and media platforms.
• Interface with external PR and marketing firms
• Planning, executing, and iterating on marketing campaigns with an experimental and analytical approach.
• Collect and analyze data on the success of campaigns for continuous improvement.
• Provide feedback from the community, our users and partners to the product, engineering and design teams to be integrated into our roadmap.

Requirements

• Prior experience in a marketing or market-facing role with a Crypto focus
• Being able to translate complex concepts into clearly articulated messaging with high verbal literacy
• High attention to detail, excellent time management, and organizational skills
• Flexibility when exploring opportunities, paired with an entrepreneurial mindset and ability to creatively solve problems
• Excellent interpersonal skills and the ability to build relationships easily and with authenticity
• You are fascinated by blockchain technology and decentralized finance

What’s in it for you

• Base Salary Range of $80K to $120K paid in USDC or Local Fiat currency
• A stake in Maple’s long term success, in the form of an MPL token allocation
• 30 days paid time off per year
• Fully remote and flexible working
• Shared working space at your local WeWork or equivalent if you’d like it
• Medical insurance for US team members
• Contract or Full Time Employment opportunities
• Fully transparent and collaborative team culture
• Funding for personal skills development
• Annual team co-location event

With our current 4 lending pools collectively having over $500m in TVL, and further pools imminent, now is the time to join the most exciting project in DeFi. If you subscribe to the values of Maple - Personal Ownership, Focused Execution, User Prioritisation, Innovative Mindset - and want to be part of a collaborative culture focused on bringing Global Finance into the future, then we want to hear from you!

We look forward to receiving your application and will be in touch after having a chance to review.

In the meantime, here are some links to more information about Maple to help you check us out:

• Website
• Docs
• GitHub
• Twitter
• Discord