Director of Marketing

Who We Are

At LinkPool, we believe smart contracts will change how the world creates and settles agreements, and we’re proud to be at the forefront of this global change since 2017. As the first third-party team creating ecosystem products specifically for the Chainlink network, we’re in a unique position to drive forward its usability and use-cases, and we are looking for a Director of Marketing to join our growing team.

LinkPool is a globally distributed team, and all roles are fully remote.

The Role

As the Director of Marketing at LinkPool, you’ll be joining our experienced and driven team to have a core role in leading the Marketing team. You’ll be coming onboard as the first dedicated marketing role, building a predictable, repeatable marketing engine focused on the Go-To-Market strategy for multiple staking products from the industry’s leading Chainlink Node Service Provider.

Key Objectives

• Define and implement GTM strategy for LinkPool’s core crypto products
• Cultivate and promote LinkPool’s Brand through community engagement with consumers, developers, and key partners
• Define and execute Thought Leadership Strategy, positioning LinkPool as the industry-leading contributor in the Chainlink ecosystem

Key Responsibilities

• Channel Management
  • Define and implement the strategy for social channel presence (Twitter, Telegram, Discord, LinkedIn, etc.)
  • Define and execute website strategy for content, positioning, and SEO
• Conference Leadership
  • Establish conference goals as it relates to user acquisition, partnership opportunities, brand recognition, and recruiting
  • Define and implement LinkPool’s annual conference calendar, acting as LinkPool’s brand ambassador
• Relationship Management
  • Identify, qualify, and develop opportunities for technical collaboration between LinkPool and other projects
  • Lead, support, represent, and guide LinkPool Token Holders
  • Provide DevRel leadership and representation
• Team Leadership
  • Define and implement a three-year strategy for marketing organization objectives
  • Provide mentorship and HCM responsibilities for 1-3 direct reports
  • Provide cross-functional collaboration between marketing, bizdev, and engineering

Requirements

• Minimum 7 years of working experience in marketing, product, or business development roles in high-growth technology companies or professional services firms with a proven track record of delivering results
• Experience overseeing a budget, team, and driving accountable growth through marketing programs
• Strong focus on ROI and efficiency of campaigns, with experience developing and optimizing against clear KPIs
• Thorough understanding of the blockchain space, including an intimate understanding of historic and current blockchain marketing strategies, a clear understanding of community culture and the role communities play in blockchain marketing and tokenomics
• Proven ability to work independently as well as with globally distributed teams
• Strong verbal and written communication skills with demonstrated technical leadership
• Ability to work in a rapid and iterative development environment

Ideal Candidates

• 3+ years of product leadership experience
• 7+ years of experience in marketing leadership for tech-based web2 product(s)
• 3+ years experience marketing web3 product(s), including at least one token asset

Culture and Benefits

• Competitive compensation offered in Fiat and/or Tokens
• Remote first working environment
• Flexible working hours and vacation policy
• Work on a rapidly growing team with opportunities for advancement and the ability to plan for a long-term role
• The products and services you help build will have significant visibility across multiple blockchain networks
• Work closely with other industry-leading teams on high-impact projects