Head of Marketing

Who we are

As a long-standing Web3 infrastructure project, Lisk has been working towards democratizing blockchain accessibility for developers and end users globally since 2016. In Q1 2024, Lisk will be migrating to become an early collaborator on the Optimism Superchain vision, alongside Optimism, Base, and others, to accelerate that mission.

As a Layer 2 (L2) ecosystem chain built on the OP stack, Lisk will focus on solving local problems in Emerging Markets (such as Southeast Asia, Africa and others) by bringing applications around real-world assets (RWA), off-chain assets (OCA), and DePIN onchain.

Lisk is seeking an experienced marketing professional to lead the marketing team and GTM strategy for the new L2. This is a unique opportunity to:

• help lead a new initiative for a longstanding project in the blockchain ecosystem,
• drive meaningful adoption of the underlying technology in Emerging Markets, where Web3 has the real potential to improve people’s lives, and through that,
• become a visible voice and community builder in the Web3 industry.

How you make a difference

• Take full ownership of marketing for the Lisk project, crafting a robust brand identity that propels Lisk to become a leading name in the industry.
• Work closely with the leadership team to ideate, formulate, and roll out a go-to-market strategy, focusing on clearly communicating product features and maximizing engagement/ retention.
• Lead a dedicated marketing team, incorporating external resources for strategy success.
• Supervise social media efforts and KOL strategies, leveraging existing relationships and deep networks to amplify the brand, platform and team credibility.
• Plan and execute campaigns to drive measurable improvements in brand awareness, user acquisition and community engagement optimizing the portfolio of marketing channels, including content marketing & SEO (e.g. blogs, social, LinkedIn, community AMAs etc.), PR and web3-native promotions (e.g. NFTs, airdrops etc.) to grow community engagement.
• Stay on top of new trends and act quickly to tune our marketing messaging and plans.
• Help shape the company roadmap and strategic direction based on marketing feedback.

The magic you bring

• Professional proficiency in English with a substantial background in marketing.
• Balanced leadership approach, hands-on in marketing techniques and a proven record of team success in startups.
• T-shaped marketing specialization with a deep understanding of product marketing.
• Strong interpersonal skills, effective communication, and collaboration.
• Demonstrate adaptability to changes and stay informed about industry trends.

We believe blockchain technology can change the world, but we need exceptional souls with diverse backgrounds to make it happen. Don’t let a list of criteria hold you back from applying - we want to hear your story!

We got you covered

Working remotely is more than just a benefit or a perk. We believe in the power of remote work to unleash creativity and passion.

Join our team and pursue your passions on your own terms, while we provide you with L&D budgets, personal development plans and team retreats to fuel your blockchain curiosity.

Want to move closer to Lightcurve HQ and make Berlin your home? No problem!

We’ll help you get started with a relocation package, plus access to our office in vibrant Kreuzberg, public transport budget, German language classes, and gym memberships to stay fit and healthy.