Marketing Lead

About Us:

BK8.io a leading Web2 online casino operator with over a decade of experience in delivering exceptional casino gaming experiences to our players. As a trusted brand, we have demonstrated our commitment to excellence through partnerships with prestigious football clubs and athletes, including Aston Villa, Burnley, Crystal Palace, Valencia, Villarreal, Robin van Persie, Manny Pacquiao, and John Terry.

Now, we are entering the Web3 space with an innovative offering tailored to crypto users, and we are seeking experienced marketing lead to drive the growth and success of our online casino brand. This role requires a strategic thinker with a deep understanding of digital marketing, conversion optimization, and revenue growth.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy to drive revenue growth, user acquisition, and brand awareness.
• Own and drive inbound revenue targets, ensuring sustainable business growth.
• Expand and nurture a high-performing marketing team, fostering innovation and collaboration.
• Establish a structured Marketing Playbook, outlining best practices to enhance efficiency and effectiveness.
• Develop and oversee strategies to enhance search visibility and organic traffic performance.
• Take full ownership of the Conversion Flow, optimizing every stage of the user journey from first touchpoint to final sale.
• Utilize data analytics to make informed marketing decisions, identifying key areas to enhance conversion rates and revenue impact.
• Manage relationships with multiple global stakeholders, ensuring marketing projects align with business priorities.
• Oversee agency partnerships, negotiate contracts, and align marketing spend with company budgets.
• Provide insights and guidance into Retention, Acquisition, and Referral programs, optimizing player engagement and loyalty.

Requirements:

• Proven experience in a senior marketing leadership role, preferably in the crypto casino.
• Strong expertise in digital marketing, user acquisition, and conversion optimization.
• Experience leading a marketing team and driving revenue-focused strategies.
• Hands-on experience with SEO, organic growth, and data-driven marketing analytics.
• Strong analytical skills with a proven track record of using data to drive business decisions.