Head of Growth

We are seeking a results-driven, innovative Head of Growth to join our team. The ideal candidate will be a master of growth hacking in the Web3 space, capable of driving significant traction for early-stage crypto projects. You will be responsible for scaling key metrics across multiple channels, with a focus on paid acquisition while leveraging multidisciplinary strategies. Crucially, you will collaborate closely with our team leads to maximize results and find innovative ways to leverage intersections of growth with content, product, social, community, and ecosystem development efforts.

Key Responsibilities

• Drive rapid growth in follower count and engagement across social platforms, website traffic, content consumption, and pre-launch signups
• Plan and execute high-ROI media buys across Twitter, LinkedIn, crypto ad networks, Google and Influencer Marketing (KOLs), adapting strategies as projects progress from pre-seed to liquid stages
• Create and optimize multi-channel growth funnels in collaboration with product, content, social, and community heads
• Implement and manage comprehensive analytics setups, including Google Analytics and custom dashboards for real-time performance tracking and cross functional accountability
• Leverage SEO and inbound marketing strategies to boost organic traffic
• Contribute on product-led growth strategies, including referral systems and viral loops
• Continuously test and refine growth strategies, with a data-driven approach to optimization
• Stay at the cutting edge of Web3 growth stacks, including ad networks, CRMs, affiliate and points systems, and quest platforms
• Maximize conversion rates across all touchpoints, from social engagement to waitlist signups
• Evaluate the performance of landing pages and provide data-driven recommendations for optimization, collaborating with design and product heads on implementation
• Collaborate intensively with heads of content, product, social, community, and ecosystem to identify and exploit synergies for exponential growth

Required Skills and Attributes

• 5+ years of experience in growth marketing, with a proven track record in crypto or high-growth tech startups
• Deep understanding of the Web3 ecosystem, including major platforms, communities, and growth channels
• Expertise in paid social and display advertising, with a focus on crypto-specific channels
• Strong analytical skills with proficiency in setting up and interpreting complex marketing analytics
• Experience with SEO and inbound strategies
• Familiarity with product-led growth concepts and implementation
• Ability to work independently and collaboratively in a fast-paced, remote environment
• Creative problem-solving skills, particularly in maximizing impact across various budget levels
• Excellent project management skills, able to juggle multiple projects and priorities
• Exceptional collaboration skills, with a proven ability to work effectively across diverse teams and disciplines
• Strategic thinking capability to identify and capitalize on intersections between different areas of the business for growth
• Experience in evaluating and optimizing marketing performance

Preferred Qualifications

• Familiarity with the Web3 growth stack, including crypto ad networks, Web3 CRMs, and quest platforms
• Background in performance marketing agencies or as a growth lead in startups
• Understanding of crypto-specific growth mechanisms

About Kilonova Ventures

Kilonova Ventures is a blockchain strategy and marketing advisory boutique dedicated to shaping the future of finance, science, human coordination, and the Open metaverse. We empower visionary Web3 founders to scale their projects, disrupt old models, and build category-defining businesses using tokenized business models.

Our mission is to design and implement business and marketing strategies for early-stage Web3 projects that boost clarity in strategic thinking, project narrative, and storytelling, increase the performance of project touchpoints, accelerate community & ecosystem growth, and enable fundraising success.

Why Join Kilonova Ventures?

• Work at the forefront of Web3 innovation, helping shape the future of decentralized technologies
• Collaborate with visionary founders and industry leaders in the blockchain space
• Flexible, remote-first work environment that values work-life balance
• Opportunity for professional growth in a dynamic, fast-paced industry
• Competitive compensation package
• Be part of a team that values clarity, abundance mindset, performance, and self-mastery

If you’re a growth maverick who thrives on the challenge of scaling early-stage crypto projects and can drive exponential growth across various stages of project development, we want to hear from you.