Marketing Manager

What you will work on

iYield is the first crypto financial planning tool. Whereas crypto portfolio trackers show you the value of your crypto assets, iYield also takes into account debts, incomes and expenses to show your real net worth and savings rate for crypto and fiat combined! This allows our users to get a grip on their finances, make good decisions and become financially independent.

iYield launched in September 2023. Explore the product here.

What you will do

Be a flexible and versatile online marketer concentrating on growth through organic user acquisition, earned media and search. Lead, manage and motivate the marketing team. You will contribute to these areas and more.

• Set and execute marketing strategies and goals
• Set, track and report marketing KPIs
• Recruit, train, supervise, lead and motivate marketing staff
• Set and manage marketing budgets
• Turn ideas into effective marketing campaigns
• Build strategic relationships and partnerships with key industry counterparts
• Stay up to date with marketing and crypto tech, analyze consumer behavior and adjust marketing as appropriate
• Branding, brand identity and voice
• Pricing strategies
• New user acquisition
• SEO
• Plan and create engaging multimedia content for socials, newsletter and blog
• Social media
• Community outreach

Desired Skills and Characteristics:

• Proven successful experience in online marketing
• Leading, managing and motivating others
• Native-level English proficiency
• Effective communication
• Independent problem solving
• Creative, innovative and imaginative
• Familiarity with business, marketing and growth metrics and measurements
• Enthusiastic cryptocurrency user

Must live in timezones UTC 0 to 10 (Europe, Africa, Asia and Australia).

Pay and conditions

The position is full-time ongoing. You will work remotely wherever you like on any days of the week and any time of the day you like. Your colleagues will work in similar time zones.

There is a clear path for career progression with the next step into the executive level C-suite as the company grows.

Compensation will be a top of market salary. You can be hired directly and payed in cryptocurrency or you can be hired by deel.com as a local employer of record with pay in your local currency, standard compliant local benefits, holidays and payslips including compulsory deductions and retirement account contributions.

Working at iYield

iYield is a newly launched, well funded startup with a small team of passionate tech and cryptocurrency enthusiasts. Our mission is to empower cryptocurrency holders to better understand and manage their finances.

We are a trustworthy member of the cryptocurrency community. We value privacy, security, decentralization and individual liberty. We embrace long term thinking and planning to create long term value and results. We value frank and open communication.

Joining iYield at this early stage will give you the opportunity to shape both the practical aspects of work, such as our policies, tools and technologies used as well as the culture, priorities and direction of the company and the products we create.