CMO / Chief Marketing Officer

Who are we?

IFT is a pioneering force in the Web3 ecosystem, committed to the development, adoption, and accessibility of solutions to digital age problems; guided by our principles: liberty, censorship resistance, security, privacy, and inclusivity. Our mission is to build public goods to safeguard civil liberties in the digital age. We are looking for a dynamic and experienced Head of Marketing to lead our marketing efforts and drive our brand to new heights in the Web3 space.

The role

As the CMO, you’ll play a critical role in shaping, developing and executing our marketing strategy that aims to amplify our brand presence, engage our community, and drive user acquisition and retention. You will oversee all marketing operations across all projects in IFT’s portfolio - including digital, growth marketing, and content creation. This role requires a deep understanding of the Web3 landscape, a passion for blockchain technology, and a proven track record of successful marketing leadership.

Key Responsibilities:

• Provide leadership and mentorship to the marketing team.
• Define and develop marketing strategies to support the IFT’s overall strategies and objectives.
• Develop and implement multi-channel marketing campaigns to drive user acquisition and retention.
• Utilise data-driven insights to optimize marketing strategies and achieve measurable results.
• Collaborate with cross-functional teams across the organisation - including stakeholder management with Leads of IFT portfolio projects, the Head of Community, and the Director of our internal Brand Studio.
• Collaborate with all the projects that comprise IFT’s portfolio to align marketing efforts with their business goals.
• Undertake market research and analyze the results in order to better understand the market.
• Build and maintain relationships with agencies, influencers, and industry partners.
• Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and paid advertising.
• Create and execute content strategies that resonate with our target audience and align with our mission.
• Monitor, analyze, and report on key performance metrics, adjusting strategies as needed to achieve optimal results.
• Stay up-to-date with industry trends and emerging technologies to ensure our marketing efforts remain cutting-edge and competitive.

Skills:

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• 7+ years of marketing experience, with at least 3 years in a leadership role within the Web3, blockchain, or cryptocurrency industry.
• Proven track record of developing and executing successful marketing campaigns that drive user acquisition and brand growth.
• Strong understanding of Web3 technologies, blockchain, cryptocurrencies, and decentralized applications
• A deep understanding of how web3 and open source communities develop.
• Servant leader, with the ability to inspire and motivate a diverse team.
• Exceptional written and verbal communication skills, with a talent for storytelling and crafting compelling narratives.
• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO/SEM tools, social media management tools, and marketing automation software.
• Data driven, with the ability to analyze complex data and derive actionable insights to inform marketing strategies.
• Proactive and motivated, with a passion for all things Web3.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Hiring process:

1. Interview with Recruiter, Pepper
2. Interview with Chief of Staff, Arwen
3. Task
4. Interview with a member of our marketing team
5. Interview with Co-founder, Carl

The steps may change along the way if we see it makes sense to adapt the interview stages, so please consider the above as a guideline.

Compensation:

The compensation range for this role is dependent on how we assess your skills and experience throughout our interview process. We are happy to pay in any mix of fiat/crypto.