Marketing Communications Manager
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imToken is a decentralized digital wallet used to manage and safeguard a wide range of blockchain- and token-based assets, identities, and data. Since its founding in 2016, it has helped its users transact and exchange billions of dollars in value across more than 150 countries around the world. imToken allows its users to manage assets on 12 mainstream blockchains and all EVM chains, as well as seamlessly connect with DApps via a decentralized applications browser.
The ideal candidate for this position will be responsible for managing the company’s external communications as effectively as possible. This will include an acceleration of brand awareness through successfully enhancing social media channels, and developing a strategy to execute the content and communications on those social media. The outcome of these goals will lead to greater engagement of the target audience and gain loyal users.
Responsibilities
- Strategize, execute the content and communications strategy with the marketing team
- Continuously improve content by leveraging SEO keywords, research audience and metrics
- Own the content calendar for multiple channels such as mail, blog, social media
- Create and curate content in multiple formats (original text, photos, news etc) to generate traffic
- Engage with the target audience on social media to gain loyal users
- Extend marketing funnels to reach new audiences over new channels, such as influencers
Qualifications
- 3+ years of experience in content and social media marketing
- 1+ years of experience in the crypto industry
- Strong track record of delivering excellent media results, preferably in crypto
- Hands-on experience with crypto communities, understanding of current market trends and a passion for the technology
- Strong storytelling, writing and verbal communication skills
- Highly analytical, using metrics to drive results
- Excellent at collaborating across all functions
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About imToken
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