Growth Marketing Manager

imToken is a decentralized digital wallet used to manage and safeguard a wide range of blockchain- and token-based assets, identities, and data. Since its founding in 2016, it has helped its users transact and exchange billions of dollars in value across more than 150 countries around the world. imToken allows its users to manage assets on 12 mainstream blockchains and all EVM chains, as well as seamlessly connect with DApps via a decentralized applications browser.

The ideal candidate for this position will be responsible for managing of the company’s (digital) marketing activities and events. The outcome of these will lead to increase brand awareness as well as to grow customers’ base.

Responsibilities:

• Execute multiple aspects of marketing, including product marketing, paid marketing, engagement campaigns and events to drive user growth;
• Work cross-functionally with product, design, brand, communications to fuel product adoption;
• Lead research and implementation of ads and sponsorships across social networks, search, podcasts, newsletters, and other channels;
• Establish SEO and ASO best practices and watch metrics to improve app download conversion;
• Organize and participate in online events to increase brand awareness;
• Research and implement localized marketing strategy in SEA and the US;
• Design and lead marketing initiatives with the marketing team.

Qualifications:

• 3+ years of experience in marketing or growth hacking for start-ups or fast-paced tech companies;
• 1+ years of experience in the crypto industry;
• Demonstrated experience across the marketing stack, having a quick intuition for what successful marketing initiatives look like and conformably diving into whatever sees traction;
• Hands-on experience with crypto communities, understanding of current market trends and a passion for the technology;
• Highly analytical, using metrics to drive results;
• Excellent at collaborating across all functions.