Marketing Manager, Social Media & Community

About IDEX

IDEX is a decentralized exchange that originally launched in late 2017. The platform witnessed explosive initial growth and remained the #1 DEX in volume for 2 years.

IDEX recently announced IDEX v3. IDEX v3 is the first Hybrid Liquidity DEX, combining a high-performance order book with Automated Market Making (AMM). The platform blends the best of centralized and decentralized exchanges, with the performance and features of an order book and the security and liquidity of an AMM. IDEX allows traders to get the best spreads, avoid failed transactions, and easily provide liquidity, all with the power of real limit and stop-loss orders. IDEX v3 is scheduled to launch in Fall 2021.

Job Description

We have a mission: dramatically increase presence on crypto social media and drive growth for IDEX communities (Discord & Telegram). To do this, we need someone witty, sharp, and someone who has a deep understanding of the crypto social ecosystem and what makes it tick. To get to the point - we need someone that can take control of our twitter and make key metrics grow exponentially by creating a personable social brand that resonates with the broader community. The majority of the time in this role will be spent on Twitter creating posts and joining conversations to drive IDEX brand awareness and resonance.

The ideal candidate has a social media account that they have grown and actively use in the crypto space. Alternatively, they have done so for another brand already. We are keen on seeing past performance and results.

Responsibilities

• Drive growth for the IDEX brand through impressions, engagements, and followers on social media platforms (primarily Twitter)
• Create, maintain, and execute a social media calendar to drive key metrics
• Develop supporting media for posts and replies which resonate with the community and drive engagements
• Curate replies to conversations within the broader crypto community with precision and speed on an ad-hoc basis
• Monitor social listening for keywords and respond on an ad-hoc basis while escalating support requests and other inquiries to the appropriate teams
• Work with stakeholders in the Marketing team as well as other teams to ideate and execute on promotional strategies involving social media accounts and community channels
• Prepare regular reports including initiatives, analytics, and key insights

Qualifications

• Deep understanding of cryptocurrencies, blockchain, and defi
• Extremely thorough knowledge around the crypto social ecosystem
• Understanding of marketing and communication strategies that effectively promote and and drive growth for brands on social media
• Socially-savvy and witty with an eye for topics and media that have high opportunities for virality
• Graphic and media design skills that can be employed to create media quickly for the purposes of memes/GIFs (preferred)
• Personal social media account(s) with proven growth and engagement within crypto communities (preferred)