Marketing & Growth Lead

Human ID is the next-gen palm recognition technology, its core and proprietary innovation enables palm recognition for the next billion users on any smartphone with a camera. With privacy preservation and 10x performance of facial scans, Human ID is set to revolutionize the biometrics and identity authentication process for all of our digital footprint. Web3 is the chosen path for the development of this technology revolution.

Human ID is currently looking for a forward-thinking and strategic Marketing & Growth Lead who is also a crypto enthusiast to lead the product launch, branding and drive adoption of this novel technology. Since Human ID’s first steps are to expand in Web3, it is particularly important for you to navigate current crypto narratives and trends, as well as identifying marketing angles to generate product awareness of both business clients and end-users.

You will be joining an exciting, mission-driven startup with promising technology and growth opportunities. You will be working alongside world-class technology pioneers including university professors, scholar scientists who are a group of true believers of innovating technology for the better future. You will also be part of the small team in driving the zero-to-one of this technology revolution.

How you will contribute:

• Plan and execute multi-channel product launch and overall technology branding strategies for growing the project from zero to one in terms of visibility
• Lead growth hacking initiatives to drive user acquisition, engagement, and retention
• Coordinate with engineering, product, business development and social media team to formulate product narrative towards the market, business clients (e.g., other dapps) and end-users
• Leverage market trends and narratives to increase the impact of marketing efforts
• Ensure brand alignment and growth of social media channels with announcements, co-marketing campaigns, user-generated content, etc.
• Simplify complex engineering concepts into practical, shareable communication for audience of all levels of technical savviness
• Represent the project online and in-person to promote its technology and products to prospective clients, investors or users
• Formulate marketing targets such as user and performance metrics, and create a tracking process to evaluate and refine marketing strategies regularly
• Analyze market trends, competitor activities, user behaviors, and community engagement to optimize on our marketing strategy
• Liaise and build strong business relationships with key market players such as investors, project partners and influencers
• Coordinate marketing campaigns and organize events
• Manage marketing budget and analyze campaign results analytically

What we are looking for:

• 3+ years of experience in crypto, understanding of the crypto marketing and culture – key accounts, who’s who, and common terminologies
• Experience in marketing technical products and creating go-to-market strategies
• Experience in planning and executing growth hacking strategies – both scalable and grassroots campaigns across various channels
• Experience in establishing positioning, branding, and narrative in the web3 space
• Expertise in creative and PR media communications
• Demonstrate forward-thinking to generate ideas for non-traditional form of marketing, as well as prioritize organic marketing
• Data analytics skills to drive data and numbers into action insights
• Understand basic level of technology such as data flow, use cases and applications
• Navigate Twitter, Discord and other social platforms for market information and to identify opportunities
• Strong written and verbal communication skills, multiple languages is always a plus
• Remote and start-up experience is a plus
• Existing Crypto Twitter presence is a plus

Join Human ID today on the ground floor to be at the forefront of this revolution and web3 success story!

Please share your Telegram handle when you submit your application.