Marketing Data Analyst

Who We Are

Our mission is to provide data integrity and privacy freedom to the world. Our scalable platform helps businesses and developers build their own custom blockchains using our unique zero-knowledge, sidechain technology, Zendoo.

We are a global team with a diverse and uniquely rich background that includes some of the finest minds in the industry. Working as a fully distributed team, we are looking for individuals who will bring their talents to our community and share the common goal of accomplishing our mission.

We believe in and are dedicated to transparency and inclusion, which inspires our active and passionate community. Together, we have built an ecosystem where everyone can belong and thrive. Are you ready to contribute to our community Join us!

Overview

We are seeking a driven and detail-oriented Marketing Data Analyst who will research, identify and optimize ways to strengthen the company brand and acquire new users.

Marketing Analyst responsibilities include tracking campaign costs, monitoring and reporting marketing performance, researching user behavior and exploring market trends and opportunities. Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns and other marketing activities.

Responsibilities:

• Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports. This includes online/offline campaigns, website performance, social media engagement, email campaigns.
• Provides actionable overall market and customer insights to address key strategic questions.
• Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Google Analytics / Adobe / Omniture), statistical analysis tools, and campaign management software tools.
• Evaluates users’ online behavior and provides insights and recommendations for further enhancements to the guest experience.
• Analyzes A/B and Multi-variate tests, communicates results and provides recommendations.
• Creates analytical presentations to provide market and user insights to other internal divisions, business partners and potential clients.
• Advises other marketing functions (online/offline advertising, content, brand, product feature developments etc) as the knowledge owner for user and marketing data.

Marketing Data Analyst Qualifications / Skills:

• Expert knowledge in marketing research and statistical analysis
• Proficient in SEO and up-to-date with the latest search engine ranking science
• Excellent analytical skills and a high degree of business acumen
• Strong organizational, communication and presentation skills
• Proven ability in handling concurrent projects with attention to detail and accuracy

Education and Experience Requirements:

• 2 years of work experience in marketing research, statistical or data analysis
• Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
• Experience building and automating management level reporting
• Mastery of the following analytical tools: modeling and reporting in Excel/Access and SQL
• Proficiency in Microsoft Office Suite Preferred
• Experience with Adobe Analytics (Omniture SiteCatalyst), Adobe Target, Adobe Audience Manager, or similar web analytics, web optimization, or data management platforms
• Experience with Tableau or similar data visualization tools
• Experience in statistical analysis (SAS or R)
• Blockchain or technology sector related experience strongly preferred
• Bachelor’s degree in a quantitative discipline preferred