Marketing Director

About Halborn

Our mission is to provide value-add security services and products to the world’s most cutting edge technology firms and this starts with blockchain tech. Founded in 2019, Halborn was born to solve the slew of adversarial problems unique to the cryptocurrency and fintech industries including but not limited to breaches, social engineering, stolen private keys, and economic hacks. Halborn’s clientele are the very best of the best blockchain companies as well as new startups with high growth potential.

Company Culture

Halborn is a globally distributed team of ~20, looking to grow our elite team of white hat hackers, security engineers and DevSecOps specialists who value independence, want to make their own hours, work for themselves and have a passion for the ever evolving cryptocurrency industry. The right candidate will be offered a full-time salary and equity (or part time contracts depending on if you want to come in full time right away or try out part time / contract work). Health Insurance and benefits are dependent on the applicant’s country of residence.

This Role

The right candidate will step in as the very first full-time marketing hire. You must be highly independent, entrepreneurial and forward thinking in your approach. You’ll work with part-time resources in Design, Content, PR & SEO.

Key Responsibilities

• Develop, maintain and analyze results of all company marketing activities
• Familiarity with SEO, UX, Social Media, Referral Programs, Content, Growth Hacking, Conferences and more
• Liaison with Marketing leads at client companies to develop co-branded marketing initiatives
• Oversee end-to-end the development and implementation of a fully integrated marketing strategy
• Be a PR spokesperson and brand ambassador of the company
• Establish, prepare and manage annual marketing budgets, performance metrics and tracking processes, including expenditures, and return on investment
• Collaborate with cross functional teams (sales and engineering) to develop materials, and sales support, deliver new features and products to market, drive overarching company goals
• Own product marketing to plan, manage, and execute marketing support for product launches
• Develop and deploy a distinct and comprehensive social media strategy to increase website traffic to cross-promote social/digital content with exciting concepts to attract new users and partners
• Direct the content strategy for community marketing and developer marketing efforts to foster a sense of community and add value to user experience
• Manage metrics and evaluate effectiveness of marketing efforts to support overall business growth objectives

Required Skills & Experience

• 6+ years building and leading a marketing team for a startup/tech company with proven results as a Marketing Director
• Highly Independent
• Relentless Work Ethic
• Entrepreneurial
• Open and Forward thinking to non-traditional forms of marketing
• Growth-oriented
• Prioritize organic marketing / no-little ad spend concepts
• Excellent communication skills (verbal and writing)
• Experience working in blockchain industry strongly preferred although not required
• Strong experience in establishing positioning, brand, and narrative in the cybersecurity, cryptocurrency or technology space
• Deep understanding of marketing dynamics with a track record of building a strong presence via social media channels like Twitter
• Expertise in brand strategy, creative and PR/media communications
• Strong experience in marketing technical products and creating go-to-market strategies
• Experience working with stakeholders and cross functional teams
• Commitment to values of diversity, equity, and inclusion reflected in all aspects

Our Commitment to Diversity

Halborn Inc is an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. and celebrates the diversity of its growing team.