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Head of Marketing

HAL

About us

HAL’s mission is to democratize access to blockchains enabling anybody to connect them with centralized technologies, in a few clicks, no code needed.

Thanks to our no-code and cross-chain monitoring platform, we work with financial institutions, DeFi protocols and developers to automate dApps' workflows and to solve governance, trading and compliance challenges.

We partnered with leading DeFi projects (including Aave, Bancor, BitGo, Loopring, mStable, Polygon, PoolTogether) and we recently closed a Seed round to boost our growth.

Exciting challenges lie ahead—new regions, technologies, and businesses. Guided by our core values and “Gluing Manifesto”, we’ll meet these challenges creatively and with the support of our global community

Essential Responsibilities

  • Define go-to-market strategies, product positioning and messaging informed by user insights and market research
  • Design, oversee and execute marketing campaigns targeting brand awareness, user acquisition and activation
  • Lead marketing announcements such as product launches (NFT, DeFi), new service offerings and feature releases
  • Execute multiple aspects of marketing, including branding and positioning, product, ads, content & education, social & community, influencer & affiliate marketing, events, and communications
  • Develop and grow the digital presence and website of HAL and coordinate with Social Media & Community Manager to evolve the brand
  • Lead, hire and manage a team of content, design, social media, SEO specialists
  • Coordinate with agencies and with other teams (product, business development, data and analytics, etc.) and top management

Requirements

  • A minimum of 5 years' experience in a high-performance marketing function in the blockchain or B2B SaaS space
  • Professional experience in the blockchain or FinTech space
  • Solid understanding of cryptocurrencies, NFTs, DeFi and blockchain gaming
  • Proven track record of driving user growth and revenues - be ready to give examples
  • Excellent written and verbal communication skills with the ability to create original and compelling content
  • Strong focus on quality of work and attention to detail
  • Demonstrate the ability to manage parallel projects in a dynamic environment
  • Entrepreneurial mindset: you focus on the ultimate results and are motivated to give your best in a challenging but rewarding environment
Apply now

Please let HAL know you found this position on Cryptocurrency Jobs as a way to support us so we can keep providing you with quality crypto jobs.

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Apply now

Please let HAL know you found this position on Cryptocurrency Jobs as a way to support us so we can keep providing you with quality crypto jobs.