Senior Crypto/Blockchain Marketing Copywriter (Remote London/Europe Based)

As Senior Crypto/Blockchain Marketing Copywriter at Freeway, you’ll help define our voice as we position ourselves and products as a disruptive force for good in the world of finance. Your financial experience, expertise in and passion for crypto/blockchain will ensure you’re able to portray Freeway in the most compelling, simple and human ways.

You understand complex financial products and can create copy/content to communicate these products to different audiences. You must have worked with financial products and know how to distil legal and financial information into something that’s user friendly and engaging.

You’ll develop copy/content that defines our brand purpose and differentiates our products across Digital Advertising, Social, Email, TV, Radio, Direct Marketing and CRM. Copy that intrigues, inspires, and engages our audiences, while also driving results.

Like everyone in our small but highly experienced team, you’ll need to be a bit of an ‘all-rounder’ - one day writing for our website, the next a sales presentation and another a radio ad or twitter post.

You must have a strong passion for crypto and be immersed in the on-going narratives and conversations continually taking shape in the space - especially on social media. This is an opportunity to help shape a revolutionary fintech brand that is set to take the industry by storm.

You must be based in the UK (or Europe) as you will need to be working very closely with the London-based marketing leadership team on a daily basis.

Roles & Responsibilities:

• Develop and evolve our tone of voice and strategic messaging in collaboration with our in-house team of experienced marketeers and creatives.
• Ensure our tone of voice is consistent across all touchpoints.
• Manage quality standards, efficient processes and productivity to support the entire company’s copy needs.
• Editing and fact-checking content.
• Proof-reading.
• Marketing copy, both long and short form.
• Scripts for radio and film, and copy for social, email, CRM, digital marketing and sales.

Experience: Crypto/Blockchain Copywriting: 2 years (required)