Marketing Manager

About Us

Flywheel is a blockchain marketing agency specializing in decentralized finance (DeFi). Our primary client is Synthetix, a leading DeFi protocol. We provide a range of marketing services and promote the ecosystem of applications built on top of it. Our mission is to drive growth, engagement, and adoption of innovative DeFi solutions.

The Role

This role is for a DeFi-experienced Marketing Manager to own the end-to-end planning, coordination, and execution of marketing campaigns and activities that drive growth, engagement, and support KPI goals.

This role offers a unique opportunity to craft the marketing strategy and produce results for an industry-leading DeFi protocol.

Key Responsibilities

1. Collaborate with leadership and execute marketing efforts for Synthetix, in collaboration with its partners, and for future Flywheel clients.
2. Develop and implement comprehensive, multi-channel marketing campaigns to drive growth, engagement, and adoption.
3. Manage and collaborate with internal and external marketing resources.
4. Assist in the planning, production, editing, and delivery of content with or independently from the content manager.
5. Collaborate closely with integrator and partner teams to support marketing efforts and maintain strong rapport.
6. Plan and manage marketing tasks in Notion and Linear to ensure timely completion and delivery of marketing efforts.
7. Guide brand development and positioning within the competitive DeFi landscape.
8. Produce documentation, SOPs, competitor analysis, campaign plans, proposals, and other internal and external resources.
9. Seek, manage, apply for, and update client token, dapp, or various product listings and free or paid marketing channels.
10. Set up and manage bots, quest platforms, paid ad campaigns, and various tools.
11. Assist in any and all marketing activities to ensure adherence to schedule and outstanding quality of work.
12. Analyze marketing performance metrics and adjust strategies to optimize KPIs and user engagement.
13. Stay at the forefront of DeFi trends and marketing best practices, particularly those relevant to Synthetix and its ecosystem.

Qualifications

• 5+ years of experience in content marketing within the blockchain industry, with 1-2 years or more of DeFi sector experience.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of derivatives and the broader DeFi landscape.
• Excellent knowledge of traditional and blockchain best practices for both B2B and B2C customer segments.
• Experience with marketing analytics tools and data-driven decision-making.
• Outstanding leadership and communication skills with the ability to explain complex DeFi concepts to audiences of various levels of understanding.
• Self-motivated with the ability to work independently, organize work, and lead initiatives.
• Proficiency with software such as Notion, Ghost, Figma, Matomo, Discord, Ahrefs, and Webflow.
• A portfolio of published works and willingness to provide professional references.

What We Offer

• Competitive compensation
• 100% healthcare coverage
• Fully remote work environment
• Flexible PTO
• Opportunity to help shape the success of a leading DeFi project
• Professional development and learning opportunities
• Collaborative team culture with direct impact on the growth of DeFi projects

Work Environment

• Fully remote position
• East Coast business hours
• Fast-paced, innovative environment at the forefront of DeFi