Web3 Social Lead

We need someone to turn complex Web3 projects into engaging social conversations that drive real community engagement. You’ll craft and lead social strategies that connect protocols with their audiences, turning technical updates into content people actually want to read and share.

This role is perfect for someone who lives and breathes CryptoTwitter – the kind of person who catches alpha in Discord, understands why the timeline is obsessed with yellow JPEGs this week, and can translate builder excitement into shareable moments.

What’s in it for you:

• Own major launches: Lead social strategy for token launches, protocol updates, and industry-defining moments for our clients
• Accelerate your Web3 career: Work across DeFi, NFT, and infrastructure projects, building expertise in multiple sectors
• Build your Web3 network: Develop genuine connections across the ecosystem through daily interactions with clients, media, and creators
• Shape our agency’s future: Lead our approach to Web3 social as we expand globally

Responsibilities:

• Create and execute comprehensive social strategies that drive measurable community growth
• Lead content calendar planning and execution across multiple clients - from airdrops and exchange listings to protocol updates
• Build and lead our social team - including hiring, developing, and mentoring team members and managing freelancer relationships
• Partner with our design team to develop visual content that captures each client’s unique brand voice
• Navigate multiple stakeholders effectively, from internal teams to client marketing leads and community managers
• Delegate and quality check work across the social team, ensuring consistent high standards
• Track performance metrics and ROI, using data to refine and improve our approach
• Analyse market trends and community insights to inform strategy recommendations
• Deliver regular reporting and insights to clients and internal teams
• Collaborate on integrated campaigns that span social, PR, and community channels

Requirements

• Must be able to work UK business hours (non-negotiable)
• 2+ years creating Web3 content (show us your work!)
• Active presence in web3 social spaces (especially x/twitter)
• Track record of growing engaged communities
• Experience leading and developing teams

Skills you bring:

• Natural talent for building relationships across teams and clients
• Strong editorial judgment and attention to detail
• Experience managing social media tools and analytics platforms
• Ability to translate technical concepts into engaging content
• Cool head during high-pressure launches and crisis situations
• Knack for spotting trends and opportunities in the Web3 space

About us

Flight3 is a dynamic global leader in Web3 marketing, collaborating with Layer1s, premier exchanges, and groundbreaking startups. As part of the Flight Group, we operate at the forefront of innovation and disruption in marketing. Our clients include industry giants such as Coinbase, Tezos, Solana, Fuel Network, and Fabric Ventures. Additionally, Flight3 proudly organises and manages the UK’s leading Web3 event.

Benefits

• Flexible working: A hybrid approach that balances home and office work - we value face-to-face collaboration while respecting your need for flexibility.
• Proper time off: 35 days of non-working days per year (including 14 office closure days), because we believe in actually switching off.
• Career progression: Regular reviews, personal development budget, and potential growth paths across the Flight Group.
• Team connection: Regular socials and quarterly offsites to bring our crew together and build real relationships.
• Web3 perks: Early access to token launches, NFT mints, and industry events.
• Learning culture: Weekly knowledge shares, conference passes, and training opportunities.