KOL Lead/Manager

We need someone to drive our KOL strategy and build lasting partnerships with authentic Web3 voices. You’ll manage our junior relationship manager, secure valuable long-term deals with top KOLs, and ensure our campaigns deliver real impact for clients.

What’s in it for you

• Build a premium KOL network: Develop and maintain long-term relationships with 20-30 tier-one Web3 voices
• Lead and develop talent: Manage our junior relationship manager with potential to expand in Q2/Q3
• Drive real business impact: Negotiate creative deals while maintaining quality
• Shape our influence approach: Own our KOL strategy across major projects

Responsibilities

• Design and own our influence strategy across Web3, aligning KOL initiatives with client and campaign objectives
• Map influence landscapes across different Web3 sectors - from DeFi to infrastructure - understanding who shapes opinion in each space
• Identify, recruit, and manage KOLs across key platforms (Twitter, YouTube, Telegram), maintaining a strong network of authentic voices
• Source, vet, and onboard new KOLs through a rigorous process - checking authenticity, engagement quality, and technical understanding
• Build and nurture relationships with Web3 KOLs through regular engagement and value creation
• Create tailored campaign frameworks for each client’s needs, from technical validation to community growth
• Handle all KOL operations including communications, contracts, and budget management
• Track campaign performance with clear metrics, providing insights to improve future collaborations
• Monitor Web3 trends and conversations to spot emerging voices and partnership opportunities
• Build and develop a team as our influence work grows, creating scalable processes and playbooks

Requirements

• Must be able to work UK business hours (non-negotiable, ±3 hours timezone difference acceptable)
• 3+ years of experience in influencer marketing, partnerships, or community management (ideally in Web3 or tech)
• Strong track record running successful influencer campaigns with measurable results
• Experience building processes and playbooks for growing teams
• Deep understanding of Web3 culture and technical concepts
• Network of established relationships in the Web3 space
• Experience at top Web3 agencies or as KOL lead/relationship manager at Layer 1/2 projects

Skills you bring

• Natural relationship-building skills with a focus on trust and collaboration
• Strategic thinker with attention to practical details
• Strong negotiation and budget management abilities
• Data-driven approach to measuring campaign success
• Clear communicator who can align stakeholders and guide clients
• Solid grasp of Web3 trends and community dynamics
• Detail-oriented with excellent organisational skills
• Business acumen and creative negotiation tactics

About Us

Flight3 is a dynamic global leader in Web3 marketing, collaborating with Layer1s, premier exchanges, and groundbreaking startups. As part of the Flight Group, we operate at the forefront of innovation and disruption in marketing. Our clients include industry giants such as Coinbase, Tezos, Solana, Fuel Network, and Fabric Ventures. Additionally, Flight3 proudly organises and manages the UK’s leading Web3 event.