Influencer & Affiliate Director

The Role

We’re seeking an Influencer & Affiliate Director to own this service line at Flight3. You’ll lead strategy, oversee delivery across multiple accounts, and ensure our influencer and affiliate campaigns deliver real results for clients. This role combines strategic vision, operational oversight, and commercial responsibility—shaping how Flight3 leverages partnerships with KOLs, affiliates, and content creators to deliver measurable ROI.

What’s in it for you

• Own a service line: Lead the influencer & affiliate function at one of Web3’s most recognised agencies.
• Drive ROI: Deliver measurable results for pioneering brands in blockchain, fintech, and emerging tech.
• Leadership role: Influence agency strategy and work closely with senior leadership.
• Work with innovators: Partner with cutting-edge brands and creators shaping the future of digital.
• Build the future: Define standards, tools, and approaches that raise the bar for influencer/affiliate marketing in Web3.

Benefits

• Hybrid working: We’re in the office twice a week, enough to stay connected, not enough to kill your flow. The rest is up to you.
• Proper time off: 35 days per year to switch off, including 14 days when the whole company closes. No Slack. No guilt.
• Clear progression: Regular feedback, personal development budgets, and a growth path mapped across Flight3.
• Web3 access: First dibs on token launches, NFT mints, and top-tier industry events.
• Keep learning: From internal sessions to external conferences, we back your development with time and budget.

Responsibilities

1. Strategy & Planning

• Define and lead Flight3’s influencer and affiliate strategy, aligning delivery with client KPIs.
• Build frameworks for sourcing, vetting, and managing partnerships at scale.
• Anticipate platform, creator economy, and Web3 trends to keep strategies ahead of the curve.

2. Execution & Delivery

• Oversee delivery of influencer and affiliate campaigns, ensuring quality, ROI, and on-time execution.
• Provide senior oversight of partner negotiations, contracts, and activations.
• Ensure delivery processes support scalability across multiple client accounts.

3. Collaboration & Communication

• Partner with Client Leads to align influencer/affiliate work with broader campaign objectives.
• Collaborate with Social and Creative teams to ensure integrated execution across services.
• Act as a senior point of contact for clients on influencer and affiliate strategy.

4. Quality & Standards

• Define and enforce processes for sourcing, vetting, contracting, and measuring influencer/affiliate activity.
• Maintain compliance with disclosure requirements and platform rules.
• Set benchmarks for partner quality, campaign efficiency, and client satisfaction.

5. Measurement & Improvement

• Track ROI, conversion, and key campaign performance metrics across accounts.
• Regularly evaluate partner mix and campaign approaches to optimise results.
• Continuously refine processes, tools, and frameworks to raise performance standards.

Requirements

• 5+ years’ experience in influencer marketing, affiliate partnerships, or digital talent management, with at least 3+ years in a leadership role.
• Proven track record building and scaling influencer/affiliate strategies that deliver measurable ROI.
• Strong commercial experience managing budgets, P&L, and pricing models.
• Client-facing leadership experience, with the ability to present and sell strategic approaches.
• Deep understanding of social platforms (X, TikTok, YouTube, Instagram, Discord) and influencer KPIs.
• Knowledge of affiliate tools, platforms, and performance-tracking systems.
• Familiarity with Web3, fintech, or emerging tech industries—or a strong ability to learn quickly.

Skills you bring:

• Strategic leadership: Ability to design and implement scalable influencer/affiliate strategies.
• Commercial acumen: Strong P&L ownership and ROI focus.
• Partnership expertise: Skilled in building and managing creator, KOL, and affiliate relationships.
• Client confidence: Ability to lead conversations with senior stakeholders.
• Operational oversight: Experienced in defining and enforcing processes that ensure quality.
• Collaborative mindset: Able to integrate influencer/affiliate work into multi-service campaigns.
• Innovation focus: Stay ahead of industry and platform trends to keep Flight3 competitive

About Us:

Flight3 is a dynamic global leader in Web3 marketing, collaborating with Layer1s, premier exchanges, and groundbreaking startups. As part of the Flight Group, we operate at the forefront of innovation in marketing. Our clients include industry giants such as Coinbase, Optimism, Solana, Fuel Network, and Fabric Ventures. Flight3 proudly organises and manages the UK’s leading Web3 event - Zebu Live.