Marketing and Business Development Lead

About us

Are you passionate about shaping the future of DeFi? Join our innovative startup, firefly, as Marketing Lead and be part of our mission to take DeFi to the next level with our premier Modular DEX. Our aim is to “Empower the Investor” with compelling technology to realize their potential, whether as a trader or liquidity provider.

We are a group of product managers and developers from companies such as Amazon.com and Twitter. We have been working together for a while and are now launching a premier modular DEX on one of the hottest L2’s.

About the Role

We’re looking for someone to lead firefly’s marketing effort including the overall strategy, budget, managing KOLs, community management, and social media presence. The team is small at the moment, but growing.

The role also includes developing partnerships, primarily with other ecosystem projects, and forming strategic relationships towards enhancing the functionality of our DEX.

We value intelligence and creativity as much or more than experience.

You might enjoy working here if you’re looking for…

• A+ colleagues. Our leadership team includes alumni from Amazon.com and Twitter.
• A project that truly values marketing. Too many crypto teams underfund and devalue marketing. We recognize the importance of growing our community and strengthening our brand.
• Small remote-first team. You’ll be an early team member helping shape our vision, culture, and technical practices.
• Competitive compensation

What we’re looking for…

• Solid track record driving effective, creative, nimble marketing strategies that move the needle on marketing KPI’s, ideally within a crypto organization.
• Experience with the following: Recruiting and coordination of influencers and influencer marketing campaigns, Social Media management (effective content creation for socials), Community management (drive growing, engaged communities).
• Ability to develop a comprehensive marketing strategy focused on user acquisition: strategize initiatives, establish KPIs, and execute as well as supervise towards their execution.
• Collaboration: Collaborate with the founding team to fulfill objectives aligned with organization goals.
• Transparency: Provide transparency of priorities and tasks effectively.
• Ability to establish impactful partnerships with chain ecosystem projects as well as foster a strong relationship with the L2 chain team towards joint marketing and collaboration.
• Communication: strong written and oral communication skills.
• Passion for Crypto and Deep Knowledge of De-Fi
• Mindset: a proactive, can-do attitude, ready to tackle challenges head-on in a startup environment.

People who do well here tend to…

• Be self-starters who operate well independently without a lot of structure
• Set practical strategies, implement and iterate
• Prioritize management and coaching of subordinates and contractors
• Be team players who work well with everyone
• Align with Amazon Leadership Principles (being former Amazonians, we value the same qualities in our team)
• Have a strong educational background